Conexess
Manager, Owned Media - Digital/Interactive Marketing
Conexess, Ann Arbor, MI, United States
Manager, Owned Media - Digital/Interactive Marketing
Location: Ann Arbor, MI - Hybrid On-Site/Remote
QUALIFICATIONS
RESPONSIBILITIES AND DUTIES
Lead the strategy, testing and implementation of owned media channels
Collaborate with internal partners to build CRM strategies
Manage agency partners to activate across owned media channels at a high productivity level
People Management
#LI-ME
Location: Ann Arbor, MI - Hybrid On-Site/Remote
QUALIFICATIONS
- Bachelor's Degree in marketing, business or related field, MBA preferred
- Self-starter with excellent project management skills
- Collaborator who can manage/balance stakeholder feedback from multiple teams
- 5 - 9 years of interactive marketing experience or related experience
- Working experience activating email and push campaigns out of an ESP technology (SalesForce preferred)
- Experience managing agency partners
- Experience managing an A/B testing program for digital marketing or eCommerce team
- Demonstrated leadership capabilities
- Strong analytical skills
- Experience collaborating with analytics, database, IT, innovation and/or web experience teams
- Experience with marketing consumer-oriented web sites / QSR industry a plus
- Excellent people skills and vendor relationship management skills
- Strong analytical skills and metrics measurement background
- Strong verbal and presentation skills
RESPONSIBILITIES AND DUTIES
Lead the strategy, testing and implementation of owned media channels
- Manage owned media agency (10 FTEs) to define annual owned media strategy
- Monitor key KPIs and maximize sales driven by email, push and SMS marketing
- Establish testing framework to determine most impactful strategies in email, push and SMS marketing
- Manage all aspects of validating owned media executions including planning, deployment, QA and reporting
- Negotiate with industry partners to establish agreements necessary for deploying email, push and SMS
- Partner with Analytics to answer strategic questions related to customer journey and owned media strategy
- Identify functional solves for customer pain points to be deployed in email, push or SMS
- Build understanding of expected industry benchmarks and best practices in email, push and SMS marketing
- Act as key owned media expert for organization and present owned media results / strategy to various stakeholders (franchisees, executives, peers, agency partners, etc.)
Collaborate with internal partners to build CRM strategies
- Establish and execute process for requirements gathering, impact estimation, and effort/impact prioritization
- Fulfill primary and secondary business needs for National Windows, Loyalty, Web Experience, Local Marketing, Store Innovation and Product Innovation teams
- Partner with web experience, analytics and agency teams to design and execute best in class customer experience for owned media participants
- Partner with Advertising to establish creative best practices informed by sales testing
- Partner with EIM to ensure advanced customer targeting is deployed across email, push and SMS seamlessly
- Partner with Analytics and Insights to develop advanced algorithmic strategies in email, push, and SMS
- Leverage workplace software (Confluence) to thoroughly document planned testing/campaigns and past campaign activations/results
Manage agency partners to activate across owned media channels at a high productivity level
- Partner with activation agency to set optimal team with blended skillset of project management, campaign execution, data and technical deployment
- Lead agency team to exceed sales and performance objectives
- Negotiate with activation agency to determine annual activation resource costs
- Maintain working knowledge of ESP technology and hold agency partners accountable for resource estimations
- Partner with activation agency to understand/react to shifting industry capabilities and privacy changes
People Management
- Manage and mentor team members (currently team size = 2), fostering a culture of innovation, collaboration, and excellence
- Set clear objectives, provide regular feedback, and support professional growth of team
- Collaborate with senior-level cross-functional teams to align personalization goals with broader company objectives
- Ensure expenditures are within budget guidelines and recommend funding enhancements where needed
#LI-ME