Senior Digital Marketing Analyst

Are you an experienced digital marketer who is passionate about Paid Search advertising on Google Ads and Microsoft Advertising? Are you looking to leverage your existing skills to create, manage, and optimize a variety of digital marketing campaigns to help brands grow online? Do you feel energized working with a team that is committed to being best-in-class experts in their field of Paid Media? If so, our Senior Digital Marketing Analyst role may be the perfect next step in your digital marketing career.

How will you make a difference?

As a Senior Digital Marketing Analyst, you will rely on your experience to drive value for your clients. You will work in a supportive team structure to develop, manage, and optimize effective campaigns across search, shopping, display, and video channels.

You will work within marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics, as well as our internal suite of proprietary tools designed to maximize efficiency. We will build upon your previous experience to support your continued learning; we invest in you so you can deliver your best to our clients, who trust us to be an integral part of achieving their business goals through our partnership.

If you have Paid Search advertising experience, strong analytical and critical thinking abilities, great communication skills, a passion for delivering exceptional client service, and a desire to work in a fast-paced, autonomous environment, you could be our next ROIer!

What will you do?

• Partner with Paid Media Strategists to understand client business goals and synthesize holistic digital marketing strategy into a strategic plan for success on Paid Search.
• Create campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, and ad copy and creative assets, and measurement tactics.
• Analyze, assess, and diagnose the performance of campaigns regularly to stay apprised of trends and opportunities for optimizations.
• Translate analytical insights from the data into ongoing recommendations and plans for revising the campaign strategy and performing regular account optimizations.
• Continually perform optimizations across ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time.
• Create and implement tests periodically in client accounts to gain learnings that evolve client channel strategy.
• Communicate regularly with clients, both scheduled and ad hoc, on performance trends, updates and progress on tests and optimizations being done in campaigns, and plans and timelines for upcoming client work.
• Perform other duties as assigned or as we learn your interests and strengths.

Requirements:

• At least 3 years of experience in a role directly and successfully managing paid media campaigns.
• Bachelor's degree in Business, Marketing, Economics, Supply Chain, Mathematics, Analytics, Communications or a related field.

Essential Qualifications:

• Comfort working in a fast-paced, ever-changing environment.
• Strong time management and organizational skills.
• Effective communication skills internally and externally.
• Strong analytical skills with data.
• Passion for client service.
• Proficiency in Microsoft Excel and PowerPoint.
• Desire to test and learn new tools, technologies, and approaches.
• Embodies ROI's core values and is willing to actively contribute to a collaborative team environment.

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we've been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.

If you thrive in a fast-paced, collaborative environment, you'll love working with us!

Our Hybrid Workplace

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members' desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

If you're not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here!

Our Benefits

We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.

Here are some of the resources and support we provide to our team members:

• Work-life integration supported by a hybrid work environment and core office hours.
• Thoughtfully designed workspace for collaboration, deep work, and downtime.
• 20 days of PTO with incremental increases as your ROI career progresses.
• 10 paid holidays.
• Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
• Paid disability and life insurance.
• Monthly education bonus.
• Training and mentorship programs designed for personal and professional growth.
• Team lunches twice per quarter.
• Quarterly team builders.
• Fully stocked kitchen and catered weekly lunch.
• Eco-friendly office with onsite gym and game room.

For more details visit our Careers page or ask your Talent Acquisition Specialist!

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.