Head of Social Media

Description:

Tata Consultancy Services (TCS), one of the world's largest IT Services and consulting firms, is seeking a Head of Social Media to join its corporate communications team in North America. With nearly $28 billion in revenue and more than 600,000 global employees, TCS partners with almost half of Fortune 500 companies across industries to digitally transform their businesses.

TCS is looking for a creative thinker and strong content developer to lead the North America social media team and develop compelling content for TCS leadership. The ideal candidate will be an excellent writer with a passion for social media, content creation and engaging with a diverse group of internal and external stakeholders. They will also have the capacity to thrive in a large, global enterprise, as well as be data driven, highly motivated and confident to provide ideas and strategic direction to gain consensus among various functions.

The candidate should have a minimum of 15 years of experience, whether at a PR agency or an in-house content and/or social media role, and ideally, expertise in working with technology brands.

Responsibilities:

• Lead social media strategy and execution for TCS in North America.
• Contribute to the North American region's corporate social media channels on LinkedIn, X, Facebook and Instagram, with a keen focus on growing relevant, North America-based followers.
• Work with the North American communications team, TCS corporate communications, TCS's PR agency and subject matter experts in business groups and senior executives to develop engaging content focused on customer transformation stories, company initiatives, industry trends, sports events, employee engagements, virtual and future in-person events, and more.
• Assist with managing internal social media inquiries and requests by reviewing and editing copy to ensure posts comply with brand guidelines and tone. This includes managing a social media calendar to ensure posts are scheduled in a timely manner.
• Strong paid social media experience on all channels.
• Work with global social media counterparts to streamline content that reaches multiple geographies and coordinate cross-promotions on social channels for global initiatives as needed.
• Ensure the team is tracking against monthly/quarterly/yearly KPIs and metrics.
• Manage social media advocacy platform as well as measurement tools.
• Manage TCS' global and regional Instagram accounts for major events in North America as needed, including creating a plan for the channel, filming stories, securing photos, creating text for the photos/posts, overseeing creative agencies, and more.
• Work with the digital marketing and field marketing managers to support sales initiatives by creating specific social campaigns focused on executive decision makers.
• TCS is the title sponsor of the TCS New York City Marathon as well as the TCS Toronto Waterfront Marathon. TCS also sponsors New York Road Runners' (NYRR) major five-borough events, in addition to the Boston Marathon, the Bank of America Chicago Marathon, and the Jaguar TCS Racing Formula E team. The candidate will support the Sport Sponsorship Team in developing and executing social media campaigns for these and other large, in-person sporting events.
• Develop leadership content for key TCS leaders in North America
• Support TCS award nominations in North America
• Experience managing budgets and overseeing agency partners

Qualifications:

• At least 15 years of relevant experience
• Bachelor's Degree in a related field
• Social media strategy and execution experience
• Management of a social media team and agency
• Excellent writing and storytelling skills
• Paid social media experience
• Experience leveraging all kinds of content on social media, including video, photography, graphics, etc.
• Experience developing thought leadership content such as blog posts, social media posts, etc.
• Flexible to travel based on the business need (10%)

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