Creative Director

CPI Security, a leader in the security and automation solutions industry, is looking for a Creative Director to join our growing team! This is more than "just a job" - it's your chance for a fulfilling and purpose-driven career. You should have a proven track record in digital marketing in delivering innovative solutions. This hands-on role is critical to our vision to build a world-class, in-house, creative organization who develops engaging designs that resonates with core audiences. Together, we will leverage your expertise in brand identity, design, performance creative, and e-commerce to achieve the vision and beyond! Headquartered in Charlotte, North Carolina, CPI Security was founded in 1991 on an entrepreneurial spirit and a passion for helping and protecting others. What started as a company of 10 employees and 300 customers has grown into one of the nation's top 10 largest security providers with over 750 employees. Over the years, CPI has received many awards for excellence, such as twice-awarded SDM Dealer of the Year, Central Station of the Year, and the Marvel Award. The company leads the industry in alarm response times, is consistently ranked in the top 10 of electronic security businesses and is widely known as North Carolina and South Carolina's Top 25 Best Places to Work.

Essential Functions

• Drive Strategic Mindset into Creative Ideation & Fulfillment
• Collaborate closely with marketing, strategy, and business teams to understand objectives, target markets, and key messages
• Development of Iconic and Memorable Ideas
• Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and performance marketing to drive continuous improvement and innovation
• Build a World-Class, In-House Creative Organization and develop talent on the team
• Champion an omni-channel mindset in creative development, ensuring ideas are adaptable and effective across various channels and platforms
• Brand campaign development and implementation aligning with business objectives and market positioning
• Ensure consistency and excellence in creative output across all touchpoints and channels
• Competitive differentiation through programs and brand identity
• Be a champion for design thinking across marketing to ensure efficiency and collaboration while educating the broader marketing team through creative briefs, visual storytelling & etc.

Oversight Creative Design and Development

• Collaborate with digital, social media, and content teams to optimize creative assets for maximum impact and reach
• Drive the creation of campaigns, content, and initiatives that captivate, engage, and resonate with diverse global audiences.
• Provide creative direction and mentorship to a team of creatives, fostering a culture of innovation, collaboration, and excellence.
• Lead the creative vision and strategy for digital marketing campaigns, ensuring alignment with client objectives and brand guidelines.
• Oversee the development and execution of UX/UI design concepts that enhance user engagement and drive conversions across digital platforms
• Oversee the seamless integration of creative concepts across traditional and digital channels to drive brand awareness and engagement
• Ensure a high level of design execution is met across a wide variety of B2B and B2C marketing assets
• Collaborate across the organization and manage the team to ensure Creative Services is oriented to helping advance the business in meaningful ways
• Oversight in development of brand positioning, messaging and visual evolution, refresh
• Ownership of tracking and metrics for all activities- reports to senior management
• Researches, formulates, and shares best practices and standards for UX research and development of user experiences

Other Experience Required

• Bachelor's degree or higher in related field preferred
• 5+ years of relevant in-house/agency experience with marketing, brand, and interactive design
• Expertise in UX/UI design principles, user-centered design methodologies, and e-commerce best practices.
• Strong conceptual thinking and creative problem-solving skills, with the ability to translate complex ideas into compelling visual solutions
• Experience leading and mentoring a team of designers, fostering a culture of creativity, collaboration, and accountability
• Ability to blend creativity with strategic thinking and translating business objectives into compelling solutions
• Strong leadership skills with a demonstrated ability to build, motivate and lead high-performing creative teams
• Very strong written and verbal communication skills and the ability to think analytically
• A sound understanding of digital marketing practices, tactics, and strategies
• Passion for innovation, staying ahead of best practices in creative marketing, emerging technologies, and industry trends
• Proven track record of developing successful digital marketing campaigns that drive results
• Expert level skill in the Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Experience Figma, and Microsoft PowerPoint is preferred
• Excellent communication and collaboration skills, with the ability to effectively present creative concepts to leadership

The Perks

• Aggressive pay and the opportunity to work for an iconic brand
• Great medical, dental, vision, short- & long-term disability and life insurance options
• Company paid holidays, floating holiday, and paid time off (PTO)
• 401(k) plan with competitive company match
• Eligible for free monitored security system after 90 days
• Education assistance - we encourage and support our employees who want to improve their skills and further their education
• Engaging and fun company culture that's made up of a diverse group of people
• Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
• An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff