Warner Bros. Entertainment Inc.
Manager, Originals Marketing
Warner Bros. Entertainment Inc., CULVER CITY, CA
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
The Manager, Originals Marketing will develop 360 creative marketing campaigns that reach a global audience for HBO and Max comedy series, films, animation, and stand-up specials. In this role, the Manager will oversee marketing shoots, develop key art and out-of-home, produce digital display and audio ads, create social campaigns and extra content and supervise community management. The Manager will serve as a key stakeholder in the development A/V, activations, partnerships, podcasts and merchandise. From initial concepting to creative execution, the Creative Manager will collaborate with external agencies and internal partners to develop culture-defining creative. They will ensure all global creative aligns with the campaign strategy and goals, is tonally consistent across all consumer touchpoints, taps into innovation and experimentation, and delivers premium, engaging content for consumers. This role will report to the Sr. Director of Creative, Originals Marketing.
Your Role Accountabilities
• Develop best-in-class creative marketing materials for HBO & Max Originals campaigns from inception through delivery to achieve business objectives.
• Curate creative briefs and manage day-to-day communication with external agencies in the development of key art, out-of-home, digital, social, and community management.
• Partner closely with cross-functional teams including Strategy, A/V, Brand, Publicity, Product Marketing, Media, Research, Legal, Business Affairs, Post Production, Operations, and more.
• Supervise 360 marketing shoots with on-screen talent, including all creative capture for global stakeholders.
• Produce social capture on-set, at junkets, on red carpets, at activations that will serve the creative, social, editorial, publicity, and brand campaigns.
• Manage the execution of all creative for paid media campaigns. • Contribute to a team culture that breaks the mold, fueled by innovation and creativity in a fast-paced environment, with positive and transparent collaboration.
Qualifications & Experience
• 6+ years of creative marketing experience at a studio, streamer, or creative agency.
• Demonstrate creative excellence and premium quality content creation.
• Experience in print, A/V, and social including best practices and unique creative opportunities across platforms.
• Possess strong communication skills and a high level of collaboration.
• Must have experience creating visual presentations in Microsoft PowerPoint and Google Slides. Nice-to-have experience in Adobe Creative Suite.
• Well-versed in the current entertainment landscape, competitive creative campaigns, and consumer trends.
• A sincere love for scripted comedies, streaming entertainment, and storytelling.
• Must be willing to work in-office in Culver City 3+ days per week.
• Bachelor's degree in a related field.
Resume and portfolio are required.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $80,500.00 - $149,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
The Manager, Originals Marketing will develop 360 creative marketing campaigns that reach a global audience for HBO and Max comedy series, films, animation, and stand-up specials. In this role, the Manager will oversee marketing shoots, develop key art and out-of-home, produce digital display and audio ads, create social campaigns and extra content and supervise community management. The Manager will serve as a key stakeholder in the development A/V, activations, partnerships, podcasts and merchandise. From initial concepting to creative execution, the Creative Manager will collaborate with external agencies and internal partners to develop culture-defining creative. They will ensure all global creative aligns with the campaign strategy and goals, is tonally consistent across all consumer touchpoints, taps into innovation and experimentation, and delivers premium, engaging content for consumers. This role will report to the Sr. Director of Creative, Originals Marketing.
Your Role Accountabilities
• Develop best-in-class creative marketing materials for HBO & Max Originals campaigns from inception through delivery to achieve business objectives.
• Curate creative briefs and manage day-to-day communication with external agencies in the development of key art, out-of-home, digital, social, and community management.
• Partner closely with cross-functional teams including Strategy, A/V, Brand, Publicity, Product Marketing, Media, Research, Legal, Business Affairs, Post Production, Operations, and more.
• Supervise 360 marketing shoots with on-screen talent, including all creative capture for global stakeholders.
• Produce social capture on-set, at junkets, on red carpets, at activations that will serve the creative, social, editorial, publicity, and brand campaigns.
• Manage the execution of all creative for paid media campaigns. • Contribute to a team culture that breaks the mold, fueled by innovation and creativity in a fast-paced environment, with positive and transparent collaboration.
Qualifications & Experience
• 6+ years of creative marketing experience at a studio, streamer, or creative agency.
• Demonstrate creative excellence and premium quality content creation.
• Experience in print, A/V, and social including best practices and unique creative opportunities across platforms.
• Possess strong communication skills and a high level of collaboration.
• Must have experience creating visual presentations in Microsoft PowerPoint and Google Slides. Nice-to-have experience in Adobe Creative Suite.
• Well-versed in the current entertainment landscape, competitive creative campaigns, and consumer trends.
• A sincere love for scripted comedies, streaming entertainment, and storytelling.
• Must be willing to work in-office in Culver City 3+ days per week.
• Bachelor's degree in a related field.
Resume and portfolio are required.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $80,500.00 - $149,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.