Demand Generation Marketer

Company Overview:At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.Position Overview:The Demand Generation Marketer at HeyGen will build and scale outbound marketing initiatives for the Mid-Market and Enterprise segments through scaled channels. The ideal candidate will have deep expertise in integrated campaigns to drive measurable growth across all funnel stages. Compelling candidates have a proven track record of driving results in a high volume business.  Key Responsibilities:You will be a core member of HeyGen’s Go-to-Market team, and build innovative and enticing programs to help prospects discover HeyGenShape HeyGen’s demand generation efforts, with a hands-on approach to ensure rapid execution, quick iterations, and continuous improvementYou’ll develop prescriptive DG playbooks/experiments for various segments and collaborate with internal stakeholders, experts in residence, and other agencies to execute these programsYou’ll be hands-on across all channels doing things like building LinkedIn campaigns, writing outreach messaging, planning and hosting events for prospects, just to name a fewYou’ll craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teamsYou’ll partner with the brand team to test and optimize creative concepts for promotion across campaign channelsYou love looking at intent data, attribution models and building out closed/won analysisYou’ll analyze campaign performance, track key performance indicators (KPIs) across channels, and identify areas for continuous improvementYou’ll make strategic decisions to double down on high-performing initiatives, pull back on underperforming efforts, or grow your team to support continued successPreferred Qualifications:7+ years of experience with deep expertise in b2b demand generation Integrated campaign expertEspecially experienced with content, paid social, event, and outbound tacticsYou get sales processes, multi-threading, and how to play the long game but also ensure quick wins and build a program from 0 to 1.You’re obsessed with numbers and data-drivenYou love to create hypotheses and quickly test their validityYou’re extremely autonomous and are a driver, pushing things forward and proactively unblocking barriers on the way to the goalYou’re scrappy and fast. You make speed a habit. You always manage to just figure stuff out, even with limited support or budgetYou love the idea of taking a problem or goal and coming up with new ways to tackle that problem or achieve that goalYou embody extreme ownershipYou are obsessed with details and processWhat HeyGen Offers:Competitive salary and benefits packageOpportunity to create and win a category in the most dynamic part of the industry (AI)Dynamic and inclusive work environment focused on innovation and creativityOpportunities for professional growth and skill developmentCollaborative culture that values teamwork and employee inputAccess to state-of-the-art technologies and toolsSalary Range:$175,000 – 185,000 annuallyPlease note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!