E-Commerce Organic Marketing Intern

The Operations division and the Retail department at the Museum of Fine Arts, Boston, are primarily responsible for offering an engaging and enriching Museum experience that exceeds expectations. Our mission is to create a shop that educates, entertains, enlightens, and encourages awareness of the rich artistic heritage represented by the Museum's collection. Specifically within e-commerce, the Retail department strives to retain and build our base of visitors to our shop website. This requires organic marketing campaigns in the form of emails, social media posts, and SEO content.

The Retail department seeks an enthusiastic intern to assist the E-Commerce efforts within the retail department, specifically focusing on organic strategy. The intern will assist with both the front end and back end of the shop website to improve our user awareness and retention by bolstering our organic web presence. The Retail department expects this intern to help our department grow its online presence with the use of organic keywords, blogs, and social media content. Reporting will be conducted on key metrics such as site traffic and keyword ranking. Organic marketing strategy will then be developed and adjusted through our data and reporting.

Under the supervision of the E-Commerce Manager, the intern will also work to sharpen marketing strategy across all platforms as we market products related to the spring 2025 MFA exhibitions. The selected intern will gain experience in working and collaborating with persons from different backgrounds and with different working styles, as well as skills in problem solving, project management, and simultaneously completing multiple tasks or assignments.

The selected intern will gain first-hand experience creating and executing SEO strategy such as managing search keywords and writing online blogs as well as experience with key museum databases and digital platforms and applications as well as key SEO databases. Additionally, the intern will gain experience loading items into our retail database and making them live on mfashop.com. Through these experiences, the intern will come to understand what it means to collaborate across museum departments, and will hone their planning and execution, and networking skills, and will become more practiced in content creation in blogs, Instagram, Pinterest, and TikTok.

The ideal candidates must commit to work onsite 12-20 hours per week, (within Monday through Friday, 9am-5pm parameters), from Jan 24 through April 25, 2025, including attendance at the Museum Pathways & Practices professional development course from 12:30-2:30pm on the following Fridays: Jan 31; Feb 7; Feb 14; Feb 21; Feb 28; Apr 4; Apr 11; Apr 18; and Apr 25.

The intern will be paid at a rate of $16.80 per hour, and will receive a $90 per month transportation subsidy. (*The subsidy is subject to taxes.)

As we amplify our efforts toward becoming a truly inclusive institution, ensuring that diversity, equity, and access are lived values, we actively encourage candidates from traditionally underrepresented backgrounds to apply to the program.

Essential Functions:

The intern will have two essential functions:

1. Develop and execute a schedule for organic content such as onsite blogs and social media posts
2. Conduct research on our existing organic marketing strategy as well as competitors' in order to inform our approach.

• Enrolled in an undergraduate program concurrent with the internship period (rising juniors or seniors preferred)
• Interest in learning more about the Museum of Fine Arts and contributing to the operations of the Retail department
• Experience with and/or interest in museum communications, marketing, e-commerce strategy, content creation.
• Working knowledge of Microsoft Office. Experience with SEMRush and Google Analytics is a plus
• Strong research and writing skills
• Excellent organizational skills and keen attention to detail
• Experience with content creation on any platform, whether for school, personal use, or extra-curricular activities
• Ability to work onsite 12-20 hours per week, (within Monday through Friday, 9am-5pm parameters), from Jan 24 through April 25, 2025, including attendance at the Museum Pathways & Practices professional development course from 12:30-2:30pm on the following Fridays: Jan 31; Feb 7; Feb 14; Feb 21; Feb 28; Apr 4; Apr 11; Apr 18; and Apr 25.
• Ability to attend orientation on Fri, Jan 24, 2025, 10am to 3:30pm.

1. Combine your cover letter and resume into a single document, (Word or PDF). The cover letter must include allof the following:
   1. the title of the internship for which you are applying (one internship per application)
   2. how the named internship fits into your academic and/or career goals
   3. why your specific skills/experience/interests qualify you for the internship
   4. any periods when you are not available for an in-person interview
   5. your contact information including e-mail and daytime phone
      • DO NOT INCLUDE any additional documents unless specifically requested within the description
2. Upload the single document as your resume via the ADP portal Internships | Museum of Fine Arts, Boston ASAP before Dec 3.
3. Save your document file as (LASTNAME_FIRSTNAME_POSITIONTITLE_SPRING2025)
4. Candidates may apply for no more than two internships per season and must submit a separate cover letter/resume document for each position.
5. **Direct any/all questions to: intern@mfa.org before submitting your application. Applications not conforming to these guidelines may be deemed ineligible.