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Saginaw Valley State University

Community Relations and Marketing Manager

Saginaw Valley State University, Michigan Center, MI, United States


Community Relations and Marketing Manager
External posting
Full-Time, Exempt , Administrative/Professional

JOB SUMMARY: The Community Relations and Marketing Manager designs and leads communications strategies and public programs that engage highly diverse audiences in art, community, and ideas at the Marshall M. Fredericks Sculpture Museum. The overarching purpose of the job is to work with the concept of the museum as a bridge between campus and the broader community, and to create opportunities for interaction among members of the campus and beyond. The position is responsible for creating and implementing a marketing and communications strategy in collaboration with the museum director and with occasional support from outside consultants. The Community Relations and Marketing Manager will build and reach campus and community audiences through public events and a lively, reliable, and welcoming communications strategy. This work centers visitor experiences with art, promotes community engagement, supports cross-cultural and intergenerational exchange, and proactively integrates a diverse, equitable, accessible, and inclusive (DEAI) approach to museum work. Reporting to the museum director, the Community Relations and Marketing Manager works closely with the curator of education as well as the entire museum staff and a range of campus and community partners to conceive of and collaboratively host programs and events that advance the museum's core initiatives. The successful candidate will demonstrate the ways in which they bring value to and will work towards supporting a broadly diverse community.

ESSENTIAL DUTIES & RESPONSIBILIITES:

  • Develop and implement a communications and marketing strategy and budget in collaboration with the museum director. May include print and digital advertising, social media, email communications, website, and production of print and digital marketing materials.
  • Manage the design, production, printing, and distribution of all museum marketing materials including any fundraising and program brochures, promotional cards, digital and radio advertising campaigns, banners, online calendar, intercampus mail, posters, etc.
  • Maintain email contact lists and produce e-newsletters.
  • Run the museum's social media (Instagram and Facebook).
  • Manage distribution of press releases to key media partners.
  • Maintain accurate listings on the webpages, google, etc.
  • Support donor relations and fundraising materials including donation requests and grant writing support.
  • Conceive of and implement engagement programming in coordination with the Museum staff to engage the Museum's diverse audience of SVSU students, faculty & staff, as well as the broader community and expand access to the museum exhibitions and initiatives. Work in close collaboration with colleagues to integrate shared principles for hosting and facilitating groups in the museum.
  • Manage requests from community organizations and student groups to use Museum spaces.
  • Plan and host exhibition openings, typically once/semester.
  • Liaise with campus offices to host programs as appropriate Reunions, Homecoming, and Commencements, etc.
  • Develop and track budgets, and attendance as directed. Seek outside funding when needed.
  • Hire and mentor student interns in communications and programs, as needed.
  • Contribute to museum-wide learning, action-planning, and accountability measures around DEAI.
  • Perform other duties as assigned.
MINIMUM QUALIFICATIONS:
  • Bachelor's Degree
  • Experience working in highly collaborative, mission-driven environments
  • Proven ability to host inclusive group events, from concept to implementation
  • Experience working with youth and/or young adults
  • Clear written and verbal communication, and interpersonal skills
  • Demonstrated and excellent organizational and time management skills
  • Strong attention to detail
  • Ability to work weekends and evenings when required
  • Able to take initiative, work independently and collaboratively
  • Able to translate ideas into concrete action
  • Proficient in MS Office, Facebook and Instagram
  • Experience creating social media campaigns & tracking analytics
  • Proven ability to make connections with people and organizations across identities.
  • Experience and ability to positively interact with a diverse campus community.
  • Ability to perform the essential duties of the position with or without accommodations.
PREFERRED QUALIFICATIONS:
  • Master's Degree
  • 5 years related experience
  • Experience in Adobe Suite, Google Suite, WordPress, and MailChimp or other email communication platform
  • Knowledge of museum or non-profit administration
  • Basic knowledge of Google analytics
  • Strong public speaker
  • Experience advancing social equity in the arts
  • Basic web editing experience, or confidence to learn on the job
  • Stated interest and experience in DEAI in the arts

WORKING CONDITIONS:

Duties are generally performed inside but include outside seasonal activities.

Some weeknights and weekends, including intermittent travel, will be required.

The above reflects the general details considered necessary to describe the essential functions of the job. It shall not be construed as an exhaustive statement of duties, responsibilities, or requirements that may be inherent in the job. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty.

Posted through: Open Until Filled
Applicants must apply online: jobs.svsu.edu

About SVSU:
Saginaw Valley State University is a comprehensive university with more than 100 programs of study for its roughly 7,000 students. Located on a suburban campus in Michigan's Great Lakes Bay Region, SVSU is committed to a supportive and empowering environment for students, faculty and staff. For nine consecutive years, SVSU has been recognized as a "Great College to Work For" (2016-2024).

SVSU emphasizes undergraduate teaching and learning, and community-based research. SVSU earned the Community Engagement classification from the Carnegie Foundation for the Advancement of Teaching, a distinction achieved by only 7 percent of U.S. colleges and universities. By their senior year, 84 percent of students have engaged with community employers and agencies in internships, field placements or some other component of their academic preparation.

SVSU is establishing itself as a leader in STEAM education for the Great Lakes Bay Region, partnering with businesses, foundations and school districts to improve students' performance in math, science and the arts at the middle school, high school and university levels.

More than 70 percent of SVSU freshmen live on campus in student housing that has been rated No. 1 among public universities in the U.S. (2018-2024). SVSU fields 20 varsity sports at the NCAA Division II level. The average class size is 23 students. For more information, please visit our website, http://www.svsu.edu.

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