Director of Marketing | Palm Springs Plaza Theatre

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

Position Summary:

 

The Director of Marketing is a member of the senior management team for Oak View Group (OVG) at the Historic Plaza Theatre in downtown Palm Springs, CA.  The position is responsible for the planning and implementing of the theatre marketing strategy including brand, ticket sales, media buying, partnership marketing, social and digital media.

The Salary for this Exempt position is $95,000 to $100,000 plus bonus.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)

This job posting expires on 12/31/2024. 

About the Venue

The Plaza Theatre has an impressive role in the history of Palm Springs. The theatre’s iconic identity was established on its opening to the public in 1936 with the world premiere of the Oscar-winning George Cukor film, Camille, with its legendary star, Greta Garbo, who allegedly slipped into the back of the theatre after the lights went down. In addition to being a movie theatre, it was also the venue for nationally-broadcast radio theatre programs by such luminaries as Bob Hope, Bing Crosby, Jack Benny, and Amos ‘n’ Andy.

Over the decades, the building has deteriorated, and the Plaza Theatre Foundation has been established to raise funds in order to support the City of Palm Springs’ effort to fully restore the historic theatre.

Creating a one-of-a-kind community facility

Our goal is to prepare this one-of-a-kind community facility for its “Next Act” by replacing or restoring most systems, installing new seats, sound, and lighting, adapting the structure to meet current ADA requirements, and providing the theatre with modern facilities needed to provide Palm Springs and the Valley with a venue accessible and affordable for everyone. Exciting new developments include:

The Palm Springs Plaza Theatre restoration project is now underway. Woodcliff Construction of Los Angeles has been hired to oversee the comprehensive renovation of the historic building. The restoration work will take approximately one year to complete, allowing the Plaza Theatre to open in 2025.

Responsibilities

Essential Duties & Responsibilities:

• Develop and oversee strategic marketing plans with the objective of attracting music events, arts & cultural events, community events and beyond
• Develop a vision and strategy for creation and launch of the brand and vibe of the new Plaza Theatre
• Build theatre marketing platforms to support the promotion and ticket sales of approximately 150 events per year
• Effectively works with Executive Management Team to create meaningful brand and performance KPIs that can be tracked and reported over time
• Evaluate the impact of marketing programs in achieving their stated objectives
• Serve as an asset to the OVG Sponsorship team on day-to-day sponsorship proposals, implementation, and fulfillment.
• Develop theatre marketing best practices and workflows
• Assist with development of plans for backstage, tour, and artist hospitality
• Set digital strategy and to build and maintain mobile first website, digital marketing, e-commerce, and all social media platforms.
• Remain current on industry trends and local market insights to inform marketing strategies
• Work with OVG staff to ensure consistency and accuracy on the event settlement process
• Foster long-term relationships with key accounts while building a path to renew annual business
• Fully evaluate marketing programs and use learnings to inform future tactics

Qualifications

Required Experience & Qualifications:

• 5 - 7 plus years experience in a marketing role at a Venue/Theatre or Entertainment is preferred
• 3 plus years experience in a Supervisory Role
• Experience in relationship management including promoters, Ticketmaster and other partners
• Bachelor’s degree in Marketing or an equivalent combination of education and experience in field
• Proven ability to think strategically with a willingness to roll up sleeves and execute on projects
• Experience with creating successful marketing programs that focus on the fan experience
• Must be adaptable with the ability to work under pressure to meet deadlines
• Proven experience in successful media buying and ad campaigns
• Experience managing owned marketing channels including digital and social
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts
• Exceptional experience in leading, motivating and developing employees
• A high degree of personal integrity and consistently put the interests of the organization first
• Strong ability to support creative ideation to enhance brand equity while supporting company culture, values and objectives
• Must be a fierce communicator and cross-organizational collaborator

Preferred Experience & Qualifications:

• Experience with marketing events in a theatre or concert setting is highly desirable
• Experience in a marketing role during the grand opening or major renovation of an venue is highly desirable

Working Conditions:

• Minimal Travel (<20% travel): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
• Must be able to work a flexible schedule inclusive of weekends, nights and holidays required
• Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.