Marketing Director

Summary:

Coordinate and implement effective facility marketing and sales programs. Ensure the facility meets its sales objectives. Lead and coordinate the admissions process. Responsible for the facility's census growth and quality mix. While this individual cannot market nor fill the building themselves, they must be able to develop and lead the facility marketing to achieve business goals. Also, responsible for 50% external business development focus and 50% internal development.

Essential Duties & Responsibilities:

• Identify and participate in process improvement initiatives that improve the customer experience, enhance workflow, and/or improve the work environment.
• Develop and implement a team-based, facility-level Marketing Plan to include analyzing the local healthcare system; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and coordinating selling strategies and tactics.
• Make external sales calls on target market to execute facility Marketing Plan and achieve census and quality mix goals.
• Understand census, quality mix and bed management needs of the facility.
• Maintain a close working relationship with the Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about marketing.
• Lead development of a Public Relations campaign, to include media contacts, press releases, event management, etc., that would extol the virtues of the facility to the local community.
• Manage ancillary marketing programs to include Home and Community Based Services, Discharge Solutions, On-hold marketing, web page development, e-referral, and other company initiatives.
• Develop and implement Marketing Plan tactics to include special events targeted at community education, establishing facility as the expert in skilled nursing, specialty programs, and rehabilitation care in the community
• Monitor and evaluate customer satisfaction surveys, interpret data to meet market needs and share results with the management team and others as appropriate to develop action plans, as needed.
• Provide assistance with new Employee orientation regarding the marketing process.
• Other special projects and duties, as assigned.

Requirements

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
• Two (2) or more years' experience in a sales/marketing position with a proven track record of success; healthcare experience a plus.
• Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
• Effective verbal and written English communication skills.
• Proven effective public speaking and presentation skills.
• Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
• Highest level of professionalism with the ability to maintain confidentiality.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
• Customer service oriented with the ability to work well under pressure.
• Strong attention to detail and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with high level of quality and productivity.
• Strong analytical and problem-solving skills.
• Ability to work with minimal supervision, take initiative and make independent decisions.
• Ability to deal with new tasks without the benefit of written procedures.
• Approachable, flexible and adaptable to change.
• Function independently, and have flexibility, personal integrity, and the ability to work effectively with employees and vendors.

Physical and Sensory Requirements:

• Moderate physical activity:
• Requires handling of average-weight objects up to twenty-five (25) pounds.
• Standing and/or walking for more than four (4) hours per day.
• Sitting for more than two (2) hours at a time.
• Requires consistent computer work with repetitive typing and concentrating on computer screen.