Director of Growth Marketing

KPS3 is looking for an experienced Director of Growth Marketing

The TL;DR

• KPS3 is based in Reno, NV.
• Growth marketing = SEO, SEM, digital and traditional advertising campaigns, data tracking, and analysis
• KPS3 is one of the best places to work (we've got the trophies, team surveys, and Glassdoor reviews to prove it).
• This is a full-time, management gig with a hybrid office environment.

Role Description

This person will be responsible for developing and managing search strategies and integrated marketing campaigns that align with our clients' initiatives to help them achieve their business goals. Our growth department is responsible for the agency's SEO, digital advertising, traditional advertising, data analytics, and reporting (all done in house). Our directors help manage our team of amazing managers and specialists.

Responsibilities

• Manage and grow your employees.
  • Provide clear expectations, instant feedback, frequent collaboration, and thoughtful reviews.
• Work with the AVP and CRO to advance the department.
• Serve as the department's leading expert on your team.
• Direct the strategy, management, and optimization of ad campaigns on a range of platforms, including Google Ads, DSPs, social media channels, ABM platforms, print, and broadcast media.
• Tie media strategies to client KPIs. Lead the team in optimizing campaigns to improve performance as needed.
• Develop and oversee the execution of SEO strategies. Define and measure against SEO KPIs that support the overall project/marketing goals.
• Audit websites for SEO, analytics, and content opportunities that can be implemented by our division or others within the agency.
• Work with your team to ensure all websites are set up with a sound SEO foundation prior to and after launch.
• Help your team develop insightful, custom reports for our clients. (We love pretty graphs.)
• Ensure quality of deliverables on your team.
• Build positive relationships with clients and help your employees foster these relationships as well.
• Prepare and present comprehensive strategies and reports to clients and team leadership, highlighting key insights, industry trends, and actionable steps.
• Stay up-to-date with the latest changes in the industry, and communicate them to your team and clients.
• Collaborate with every department to develop integrated marketing plans for our full-service clients.

Qualifications

• 7+ years of experience in a high-growth, performance-driven environment
• 3+ years management experience and demonstrated ability to mentor and develop direct reports into more senior roles
• Excellent analytical, communication, strategic thinking, and management skills
• Ability to collaborate well with cross-functional teams and partners
• Strong experience in SEO and media strategy, implementation, and optimization across an array of platforms (e.g., Google and Bing Ads, social media advertising, DSPs, etc.)
• Advanced knowledge and use of:
  • Google and Bing Ads
  • Social media advertising
  • SEMrush, Google Search Console
  • Google Analytics, Tag Manager, and Looker Studio
  • A/B testing platforms, such as VWO
  • CRMs as they pertain to marketing operations and data attribution
    • Extra credit for Marketo, Pardot, Hubspot, and Salesforce

Major Pluses

• Experience in marketing automation platforms, such as Marketo and Pardot
• Traditional media buying experience
• You know what's up with email marketing
• Agency experience

About KPS3

KPS3 is a high-functioning branding agency, veteran PR firm, and innovative digital shop-all in one. Our clients range from local nonprofits to hidden gem destinations to multimillion dollar B2B SaaS companies. For over 30 years, we've built a reputation as being an agency that our clients love to work with, thanks to our talented and passionate team. Our company culture fosters employee happiness and that directly translates to exceptional client work. We've been a finalist for Best Places to Work seven years in a row... just saying.

Just Some of Our Perks... Notes and Company Stuff:

• We won 2024's Best Place for Working Parents.
• We pay 100% medical, dental, and vision insurance premiums for you and, as a supervisor, we'll cover your dependents' premiums.
• Can't forget about life insurance-we cover that, too.
• Profit-sharing is a thing, because we're in this together.
• We give longevity bonuses at one, three, and five years.
• After 10 years with KPS3, we take the relationship to the next level with company shares (or bonus options) and a paid one-month sabbatical.
• 401k match. Booyah.
• We give an annual lifestyle benefit card that you get to spend on whatever helps you have fun/relax.
• You get loads of time off (20 days to start, and that doesn't include holidays).
• We don't work on old computers or have old software.
• Flexibility: We ask a lot from everyone here, so it's fair to ask us for some back.
• If you want to learn, go to a conference, or get certified, we encourage and pay for it.
• Dogs and cats are allowed... assuming they're friendly and well-trained.
• We offer a hybrid remote and in-person work environment

Think you'd Excel at this job? Smash that "Apply" button now!