Director of Integrated Media and Communications

Position Details

Position Information

Requisition Number
S4089P

Home Org Name
Univ Marketing & Strategic Comm

Division Name
Communications and Marketing

Position Title
Director of Integrated Media and Communications

Job Class Code
OC39

Appointment Status
Full-time

Part-time FTE

Limited Term
No

Limited Term Length

Job Summary

Auburn University is excited to begin the search for a Director of Integrated Media and Communications to join the Communications and Marketing team! This position enhances the Communication and Marketing team and aids in the development and execution of Auburn's news and brand content strategy. This role provides strategic oversight for the planning, creation, and distribution of content across various channels to engage our target audiences and advance our marketing and strategic objectives .

What You'll Do:

• Shape Auburn's Story with Strategic Media & Brand Vision
  Lead the charge in crafting bold media and brand story strategies that elevate Auburn's mission, values, and unique identity. You'll analyze market trends, audience behavior, and the media landscape to shape news and content initiatives that build Auburn's presence and inspire our community.
• Inspire & Lead Cross-Functional Creative Content Collaboration
  Drive collaboration with talented teams across photography, video, social media, marketing, and design. Together, you'll create powerful, engaging content that resonates with Auburn's diverse audience. As a creative lead, you'll set the tone for projects that capture Auburn's story and make a lasting impact.
• Elevate Auburn's Voice Through High-Impact Content Production
  Oversee the entire content production pipeline-from ideation and writing to editing and publishing. With a focus on brand consistency, you'll ensure every article, social post, and email captures Auburn's authentic voice. Your leadership will amplify Auburn's brand across digital channels, reaching alumni, students, faculty, and the wider public.
• Measure, Refine, and Drive Brand Success Through Insight & Innovation
  Harness the power of data to fine-tune Auburn's content strategies, conducting audits, tracking ROI, and continually optimizing for maximum impact. Your strategic insights will keep Auburn at the forefront of higher education branding, ensuring each initiative builds on our success and adapts to new opportunities.

Why You'll Love It Here:

• Impactful Work: Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
• Collaborative Environment: Join a team of dedicated professionals who are committed to making a difference.
• Purpose Driven Work: Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
• Culture by Design: Thrive in a culture that champions respect, accountability, and professional development.

Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.

Essential Functions

Purpose:

• Develop and execute comprehensive media relations and brand content strategies to boost Auburn's visibility and bring its mission, vision, and values to the forefront. These strategies will align closely with Auburn's goals, ensuring that every piece of communication reinforces the university's identity and resonates with intended audiences.
• Engage in ongoing research and analysis of the media landscape, audience preferences, and market trends to inform the approach to news and brand content. This involves not only staying informed but actively using these insights to guide Auburn's media presence and shape compelling stories that connect deeply with both local and broader communities.

Collaboration:

• Foster meaningful partnerships across a range of creative and strategic departments, including photo, video, social media, marketing, design, and other campus stakeholders. By working closely with these teams, you'll ensure that every project benefits from a diverse set of skills and perspectives, resulting in cohesive, impactful content.
• Engage with campus partners to coordinate communication efforts across departments, enhancing Auburn's overall messaging consistency. Through this collaboration, you'll create a unified approach to storytelling that aligns with Auburn's values and resonates across the university and with its external audiences.

Innovation:

• Continuously monitor and evaluate content performance by tracking key metrics, calculating ROI, and analyzing earned media results. By regularly assessing the effectiveness of Auburn's content, you'll be able to make data-driven decisions that refine strategies, ensuring they remain impactful and relevant.
• Stay updated on higher education trends, media relations, and content strategy best practices to drive Auburn's communication efforts forward. This includes exploring new, innovative approaches to content delivery and audience engagement to keep Auburn's brand presence strong and adaptive to changing digital landscapes.

Production:

• Oversee the entire content production process, managing each stage from planning and writing to editing and publishing across various channels, including websites, social media, and email marketing. You'll ensure a high level of quality and relevance in all content, aiming to captivate Auburn's audiences and support the university's communication goals.
• Enforce Auburn's brand guidelines, voice, and tone across all communications, ensuring consistency and alignment with the university's image. Every piece of content produced should be a true reflection of Auburn's identity, building a cohesive brand experience that resonates with audiences.
• Manage content calendars and project timelines to ensure timely and efficient delivery of news and brand content. By carefully organizing projects, you'll enable Auburn's messaging to be delivered in a structured, strategic manner that maximizes engagement and impact.

Minimum Qualifications

Minimum Qualifications

• Bachelor's degree
• 8 years of experience in content strategy, print and electronic communications services, media relations, journalism, or similar roles.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

• Degree in Communications, Journalism, Marketing, Public Relations or related field is desired.

Posting Detail Information

Salary Range
$91,900-$165,430

Job Category
Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in:
Auburn

State position is located:
AL

List any hazardous conditions or physical demands required by this position

Posting Date
11/11/2024

Closing Date

EEO Statement

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Affirmative Action/Equal Employment Opportunity (AA/EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the Auburn University community. Please visit their website to learn more.

Special Instructions to Applicants

Quick Link for Internal Postings
https://www.auemployment.com/postings/49771