Digital Marketing Strategist

ABOUT THE ORGANIZATION SMBC MANUBANK was formed by a group of banking entrepreneurs in June 1962. Our scope is to serve the specialized needs of California middle-market businesses, manufacturers, wholesalers, distributors, importers, exporters, and service companies, including small businesses and professionals.The anticipated salary range for this role is between $175,000.00 and $195,000.00. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and an analysis of the current compensation paid in their geography and the market for similar roles at the time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC offers a competitive portfolio of benefits to its employees.Our mission is to be "the bank of choice" for middle market and professional service companies by establishing long term customer relationships and loyalty, providing superior products and services through a core of highly skilled and seasoned bankers. To achieve our mission to be the 'bank of choice' for middle market and professional services companies, we are focused on our vision to be the premier California regional business bank that can provide the sophistication and expertise of a larger institution with the personal 'high touch' services of a smaller bank. Specialties:Commercial Loans and Lines of Credit, Asset-Based Financing, SBA Loans, and Specialized Financing, Real Estate Loans, Cash Management Services, International ServicesJOB SUMMARY:SMBC MANUBANK is seeking an experienced Director, Digital Marketing Strategist professional to join the Marketing team. This role will report into the Head of Marketing, Commercial Banking and will create and manage the digital strategy and roadmap to help build brand awareness and assist with business development opportunities. Responsibilities include day to day website maintenance, while building the digital strategy roadmap. This role is expected to establish project scope and plan, be responsive and provide quality support to the organization, and track effectiveness of web and digital suite of products. PRINCIPAL DUTIES & RESPONSIBILITIES:Create and support the overarching strategic vision for the digital marketing transformationHelp build out digital properties to scale growth of organizationCreate, prioritize and maintain a digital marketing roadmap based on organizations goals including effectively communicating roadmap to leadership and stakeholders, and product requirements to external vendorsLead design and initiatives for new capabilities, experiences and a roadmap for content and experience across the platform Lead the execution of digital initiatives such as features/functionality, content, and experiences for the site based on user value, organizational needs and technical feasibility Prioritize features and maintain product backlog for digital marketing platforms and channels based on user value, organizational needs, and technical feasibilityDefine and drive key performance indicators and success metrics for B2B content and experiences Leverage data to uncover trends, identify user segments and funnels, and to inform product decisions for website digital platforms and channels (ie: user experience)Work closely with external vendor(s) to implement new content on website Collaborate with Marketing team to ensure website and digital suite of products are aligned with overall strategy and in alignment with briefsPOSITON SPECIFICATIONS:Build out data analysis capabilities and leverage data-driven insights to continuously improve digital marketing ROIBenchmark and report on continuous improvements to digital marketing performance to executive leadership, including high-level digital marketing ecosystem progress as well as more granular campaign-level analysis, and spearhead data-driven improvements to strategy and executionBuild and leverage digital design system to ensure brand consistency, dynamism, and operational efficiency across digital marketing platforms and channelsFacilitate high-velocity B2B customer acquisition and demand generation, ensuring search, social and media align with overall business goalsCollaborate with cross-functional teams across the bank to spur digital transformation in line with broader business goalsScope and implement (as sensible) novel digital marketing technology and strategy to drive continuous improvementAs appropriate, drive cross-functional teams to scope and integrate digital marketing technology stack with the firm’s technology stackEventually build a team of specialized digital marketing subject-matter experts focused on efficient, strategic execution, manage their performance effectively, foster a cohesive and inclusive work environment and develop their talent to meet both organizational and individual goalsEOE STATEMENT We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.CCPA DISCLOSURE Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at . Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.