Associate Director, Media Planning

Associate Director, Media Planning Location: Minneapolis, Minnesota Company: TRUE MEDIA LLC Job Type: Full-time Job Description: As an Associate Director, Media Planning at TRUE MEDIA LLC, you play a crucial role in creating effective media plans to help clients achieve their business objectives. You will be responsible for strategizing, producing, and analyzing key media, consumer, and market intelligence to develop comprehensive media plans. Your passion for brands and media innovation will drive you to stay updated on the latest industry trends and technologies. In this role, you will work independently to develop and execute media plans, oversee Media Planners, and ensure successful client media buys. Additionally, you will contribute to new business efforts and support business improvement initiatives. Responsibilities: Develop, recommend, execute, and evaluate media plans Oversee Media Planners and ensure adherence to processes Create industry POVs and relevant content Participate in new business activities Meet personal and departmental goals effectively Requirements: Proven experience in media planning Strong understanding of media strategies and client objectives Ability to lead a team and manage internal and external relationships Proficiency in data analysis and media tools Excellent communication and organizational skills Bachelor's degree in Marketing, Advertising, or related field J-18808-Ljbffr