Marketing Community Relations Manager Job at Right at Home Winston-Salem, NC in

The Marketing Community Relations Manager is responsible for overall management of marketing community relations and related staff, promoting community relationship development throughout the territory, and creating a positive identity for the company through promotional material and personal visits. The manager is responsible for increasing care hours, developing a profitable referral source pipeline, gaining market share, and intake of new clients. The core competencies for a manager: Verbal Communication, Creativity, Organization, Listening, Likability, Tenacity, Energy, and Inspirational/Influential.

ESSENTIAL FUNCTIONS


VERBAL COMMUNICATION

• Communicates effectively 1:1 and in group settings.
• Easily articulates the vision and standards.
• Keeps team and referral sources informed.
• Communicates information on market share strategy to team.

CREATIVITY

• Generates new solutions to problems or suggests innovative improvements to current processes.
• Creates promotional material as needed.
• Investigates competitive landscape and identifies opportunities to gain market share.

ORGANIZATION

• Pre-plans weekly sales activities.
• Categorizes referral sources by profitability.
• Maintains up-to-date competitive files, charges and pay rates.
• Maintains all sales activity in the Customer Relationship Manager database.
• Maximizes efficiency and cost effectiveness in daily activities.

LISTENING

• Tunes in to the opinions, feelings and needs of people.
• Understands the impact of ones behavior on others and is patient and empathetic.
• Lets others speak and actively listens to address specific needs.

LIKEABILITY

• Builds and maintains trusting relationships with all stakeholders.
• Builds referral pipeline by nurturing genuine relationships.
• Exhibits friendliness, sense of humor, genuineness and a caring nature.
• Even when frustrated, treats people with respect.

TENACITY

• Is energized by developing and meeting annual sales goals.
• Establishes new sales opportunities.
• Passionately strives to achieve positive results.
• Conveys strong need to win.
• Has a reputation for not giving up.
• Continuously asks for the business.
• Leverages competitive environment to gain market share.

ENERGY

• Presents ideas and data, which outline new service opportunities and sales potential.
• Represents the agency in the community, such as health fairs, exhibits, etc
• Exhibits dynamism, enthusiasm, charisma, excitement and a positive can do attitude.
• Participates in educational opportunities in healthcare.

INSPIRATIONAL/INFLUENTIAL

• Coordinates community relations activity with all staff to ensure appropriate follow-up.
• Is highly knowledgeable in the agency service lines, service fees and client base.
• Proposes services and institutes contractual agreements with clients.

EDUCATION / SKILLS / ABILITIES / AVAILABILITY

• College degree and eight years of business/marketing experience.
• Basic office and computer skills and organizational abilities. Excellent interpersonal relations abilities.
• Excellent inside sales and communication skills.
• Knowledge of common medical terminology.
• Able to work independently, demonstrating sound judgment and documenting activity.
• Read, write, speak and understand English as needed for the job.
• Be available as required for on-call duty outside of normal office hours.

WORKING ENVIRONMENT
Works primarily in the field.
Full time with flexible hours.