Monroe Biomedical Research is hiring: Senior Digital Marketing Manager in Monroe
Monroe Biomedical Research, Monroe, NC, US
Job Description
Join Our Team: Senior Patient Recruitment Marketing Manager
Are you a strategic thinker with a passion for marketing and patient care? Monroe Biomedical Research is looking for a Senior Patient Recruitment Marketing Manager to lead our marketing initiatives and drive patient enrollment for clinical trials.
In this dynamic role, you’ll own the marketing strategy, content creation, and campaign execution for a one-person department, collaborating across teams to deliver impactful, patient-centered results.
What You’ll Do
Marketing Strategy & Execution
- Design and implement marketing strategies aligned with patient recruitment goals.
- Collaborate across teams to create integrated campaigns across digital and physical platforms.
- Apply growth hacking and ROI-driven tactics to optimize outreach and engagement.
Digital & Social Media Marketing
- Manage and optimize our website, social media platforms, and online directories.
- Leverage A/B testing and advanced audience targeting to enhance campaign performance.
- Drive SEO strategies and Google Analytics reporting to increase online visibility.
️ Content Creation & Branding
- Develop compelling, patient-focused content for social media, websites, blogs, and email campaigns.
- Craft creative digital and print materials like brochures, lawn signs, and promotional items.
- Ensure consistent and engaging brand messaging across all channels.
️ Event & Organizational Marketing
- Plan and promote on-site patient outreach events.
- Partner with business development to create LinkedIn articles, blog posts, and other branded content.
Reporting & Analytics
- Analyze campaign performance and provide actionable insights.
- Report recruitment metrics and ROI, making data-driven projections and optimizations.
What We’re Looking For
✨ Required Skills & Experience
- Bachelor’s degree in marketing, communications, or related field.
- 3+ years in a marketing leadership role, ideally in clinical research or healthcare.
- Proven expertise in patient recruitment, digital marketing, and brand management.
- Proficiency with SEO, Google Analytics, and social media management tools like Hootsuite.
- Strong project management, communication, and analytical skills.
- Ability to balance creativity with data-driven decision-making.
Why Join Us?
At Monroe Biomedical Research, we’re not just about science—we’re about making a difference. Join our team to play a pivotal role in connecting patients with life-changing clinical trials while advancing your career in a fast-paced, innovative environment.
- Ready to Make an Impact? Apply now and help us shape the future of clinical research!