Ascend Plastic Surgery Partners MSO LLC is hiring: SEO/SEM Specialist in Atlanta

ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)

• Data analysis of website and campaign performance, user behavior
• Development and execution of SEO strategies to improve organic search rankings, drive traffic, and increase conversion rates.
• Management of SEM campaigns (Google Ads, Bing Ads, etc.) by optimizing bids, ad copy, landing pages, and keyword targeting to ensure cost-effective ad performance and ROI.
• Optimize local SEO by ensuring that the practice is correctly listed and updated in online directories (Google My Business, Yelp, etc.).
• Work with the content team to develop SEO-friendly content across blogs, landing pages, and other assets.
• Regular reporting of key performance indicators (KPIs) such as traffic, rankings, lead generation, and conversions, and make recommendations for improvements
• Manage and optimize social media ad campaigns to complement SEO/SEM efforts.
• Stay updated on industry trends, search algorithm changes, and SEO/SEM best practices to maintain competitive performance

QUALIFICATIONS

EDUCATION AND EXPERIENCE

• 3-5 years of experience in SEO and SEM, along with other digital marketing channels
• Planning and managing multiple SEM/SEO campaigns for multiple websites
• Strong analytical skills
• Strong knowledge of keyword research, link building, and SEO best practices
• Excellent analytical skills and the ability to interpret performance data and make recommendations
• Strong communication skills and the ability to work in a team-oriented environment.
• Experience with patient privacy and healthcare preferred

SKILLS/ABILITIES

• UTM parameters; code creation and campaign tracking; QR codes
• A/B testing
• Dashboard creation
• Google Analytics, Key Word Planner
• Marketing automation
• Proficiency in Microsoft Excel for data analysis
• UX/UI insights tools, ex: HotJar
• SEMRush
• Project management tools, SmartSheets

PHYSICAL DEMANDS

While performing the duties of this job, you will be regularly required to sit, stand, walk, reach with hands and arms, and to talk and hear. You may be occasionally required to climb or balance, stoop, kneel, or crouch. You must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. 

WORK ENVIRONMENT

While performing the duties of this job, employees may be exposed to risk of infectious diseases when interacting with patients and/or family members. The employee may be occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes, or airborne particles, toxic or caustic chemicals and vibration. The noise level in the work environment is usually moderate.