Marketing Automation Specialist

Title : Marketing Automation Specialist Location : Mettawa, IL 60045 Duration : 06 months Contract (possibility to Extend) Primary responsibilities of this role: Build, QC and execute audiences. Day-to-day management of CDP audience updates from scope through execution including scope documentation, managing the Project Scope, and partnering with the internal resources. Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness. Support junior team members by performing QA of their programs. Account for platform or other related technology needs beyond current core platforms in place for CDP that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model Identify any issues or concerns the team has with cross functional and agency partners. Work with the Senior Consumer Data Products Specialist or Associate Director to resolve issues, identify root cause, and recommend corrective action where necessary. Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives. Maintain segment taxonomy structure and maintain a running inventory of all CDP audience activities. Monitor campaign performance and proactively provides recommendations to drive an increase in engagement. Develop and maintain project documents, timelines, proofing checklists and status reports. Qualifications: Bachelor’s Degree in Business or Marketing or equivalent experience Requires a minimum of 5-8 years of progressively increasing responsibility in Adobe Experience Cloud products, including AEP, Adobe Analytics, AJO and CJA. Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities. Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people Results-oriented, self-starter with passion for user experience, technology and the internet Ability to work and lead independent initiatives without day-to-day supervision Able to prioritize & gracefully manage competing priorities to ensure deadlines are met. Collaborative nature and ability to influence and guide cross-functional stakeholders. Exceptional functional knowledge and expertise on digital marketing platforms. About Kyyba: Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Disclaimer: Kyyba is an Equal Opportunity Employer. Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Minorities / Females / Protected Veterans / Individuals with Disabilities are encouraged to apply. All employment is decided on the basis of qualifications, merit, and business need. Rewards: Medical, dental, vision 401k Term life Voluntary life and disability insurance Optional Pre-paid legal plan Optional Identity theft plan Optional Medical and dependent FSA Work-visa sponsorship Opportunity for advancement Long-term assignment with opportunity for hire by client Select Awards An INC 5000 company for 10 years Corp Michigan Economic Bright Spots Crain’s Detroit Business Top Staffing Service Companies in Detroit TechServe Alliance Excellence Award- IT and Engineering Staffing & Solutions Best of MichBusiness winner in HR Wizards & Partnerships Metro Detroit Elite Category: Recruitment, Selection & Orientation for 101 Best & Brightest 101 Best & Brightest Companies to Work for in Michigan