Visual Design Leader Job at Lutron Electronics Co., Inc in Conshohocken

Overview Lutron has an immediate need for the Visual Design Lead within the Communications Department out of our Conshohocken, PA office. In this role, you will support the creative development and technical execution of web-related marketing materials. You will co-lead the web design team to develop web-based marketing collateral for our internal customers maintaining a visual appearance usability and brand continuity. To be successful, you must exhibit outstanding design judgment and work collaboratively with the project managers and creative teams in achieving the highest possible standards for all materials requiring design. As the Web Technical Lead, you will build working knowledge of clients' business challenges in order to develop and implement designs that address specific marketing objectives. For select assignments, you will also be expected to help develop creative strategies and conceptual development, drive design development and final deliverables. Responsibilities Specific Technical Responsibilities Primary point of contact for the web design team Supervises the technical ambitions of the Web Design team, bridging creative inspiration with the practical possibilities achievable within our existing CMS Steers the development helm, architecting robust digital solutions and ensuring the seamless functionality of complex web systems Plan, organize, and lead Figma training sessions (for designers, devs, PMs) and while creating Figma resource guides General Web Design Responsibilities Contribute to the development and execution of design work in collaboration with creative leadership while seamlessly leading the efforts with the Web Ops team and developers Design concepts, build prototypes, and test designs for functionality, while reviewing and maintaining consistency of the established design systems throughout the design process Prepare and review pages with Web Ops for handoff, QA, UAT and launch Supports cross functional business efforts to create web self-service process Oversee and collaborate internally and external with agency contributions to the design system and Figma component library. Communications Dept Responsibilities Execute the design of marketing assets as specified by creative/marketing briefs under the direction of creative leadership, account team, and clients Brainstorm and strategize with creative team to help develop creative direction with a focus on the look and feel of the marketing materials Convert rough ideas into visual prototypes (e.g., sketches, storyboards) to illustrate concepts for creative reviews Collaborate with writing team to artfully build creative solutions that address project objectives Collaborate with outside partners, including agencies, photographers, videographers, and illustrators Work on project from initial development to final execution and production of creative assets, with great attention to detail, ensuring accuracy Be a steward of good design to ensure deliverables meet or exceed design objectives Ensure brand guidelines and directives are embraced and adhered to in all executions Works to improve the team's overall performance and embraces a collaborative approach Be open to feedback and willing to integrate ideas from project managers and client requestors and interprets into execution within the parameters of the creative brief and brand standards Partner with creative leadership, account team, and the business to achieve effective and efficient outcomes Qualifications Minimum 8 years of experience in communication design (to include but not limited to graphic design, web design, interaction design, environmental design, etc.) Minimum of 5 years specializing in web/digital products Bachelor's degree in design or related field Minimum, cumulative GPA of 3.00 Deep experience in visual design, web and interactive design and UX Exceptional time management and organizational skills Portfolio that shows technical and conceptual design applied across a range of digital deliverables -web, email, software, etc Strong craft of visual style: strong layout, typography and visual design standards Motion graphics / animation experience a plus Domestic and International travel a possibility A passion for quality and craft Lutron Electronics' position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our customers worldwide. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com. Lutron Electronics is an Equal Opportunity - Affirmative Action - Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics