Digital Content Specialist Job at WernerCo in Itasca

Digital Content Specialist

ID 2024-1942 Category Marketing Position Type Regular Full-Time

About Us

ProDriven Global Brands is a world leader for innovative safety and security solutions that trade professionals prefer over all others. ProDriven solutions increase jobsite productivity and provide unmatched performance that trade professionals trust with their lives and livelihoods. You will find our market leading products and brands on trucks and job sites all over the world and our users rely on us for equipment and personal safety across countless industries. The ProDriven family of brands is trusted everywhere work gets done. ProDriven Global Brands is seeking a Digital Content Specialist to grow with us! At ProDriven Global Brands, WE ARE ONE and our culture is the foundation for our success. It's the way we work, interact and win... together. If you're passionate about market-leading products, innovation and are fiercely customer-centric, we'd love to hear from you!

Overview

The SEO and PPC Digital Content Specialist is responsible for developing and executing SEO and PPC strategies, managing daily operations, and coordinating with the digital team and external partners. This role requires expertise in a broad range of digital marketing activities, including SEO (on-site, technical, and content), PPC, and paid social media campaigns.

Responsibilities

Technical Knowledge and Skills
• Develop, plan, and implement SEO, PPC, social media, and display advertising campaign setup across platforms such as Google Ads, Meta, LinkedIn, YouTube, and X.
• Conduct comprehensive SEO site audits and generate detailed reports to ensure adherence to best practices.
• Monitor SEO performance using tools like SEMRush, Google Search Console, and Google Analytics.
• Manage digital advertising budgets, including bid management, and spend analysis.
• Analyze paid search campaigns to identify optimization opportunities and provide recommendations for ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Detail Orientation
  • Regularly report on campaign performance and ROI to stakeholders.
  • Manage multiple projects simultaneously, balancing competing priorities in a fast-paced environment.
  • Exhibit a problem-solving mindset and effective communication skills, both verbal and written.
  • Stay updated with the latest trends and best practices in digital marketing.
  • Participate in relevant training and certification programs.
• Customer Focus
  • Collaborate effectively across various disciplines to achieve common goals.
• Sense of Urgency
  • Take initiative and act with appropriate urgency.

Qualifications

Education / Experience:

• Bachelor's degree required, preferably in Digital Marketing, Business, or Analytics.
• Minimum of 3 years of experience in SEO, PPC, and/or social media marketing.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with HTML, CSS, and JavaScript for technical SEO purposes.
• Proficiency in Microsoft Office Suite, SEMRush or other SEO and PPC management platforms.

Key Competencies:

• Exceptional organizational and time management skills.
• Strong attention to detail, ensuring thorough and accurate task completion.
• Collabor
• ates with creative content team, aligning content development with ad campaign strategies.
• Excellent oral and written communication skills, with the ability to educate and train team members on platforms and share results effectively.
• Strong analytical and critical thinking skills.
• Ability to adapt to changing priorities and work under pressure.

EEO Statement

ProDriven Brands is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. ProDriven Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to ProDriven Brands are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic. ProDriven Brands will not tolerate discrimination or harassment of any kind based on these characteristics.

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