Field Marketing Manager Job at Ataccama in Boston

We are Ataccama , and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant for Data Quality Solutions, and what inspired Bain Capital Tech Opportunities to invest in our future growth. Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values: Challenging Fun ONE Team Customer Centric Candid and Caring Aim High We are open to a hybrid working setup. #LI-hybrid Role Mission Reporting to the Director of Marketing, North America, the Field Marketing Manager’s role is to support the growth, expansion and retention of Ataccama’s business in the US & Canadian markets by developing and executing programs that reach new prospects and drive expansion opportunities with existing customers. This role requires a strong understanding of marketing funnels, data analysis plus field, digital, account-based, customer and partner marketing tactics to ensure effective multi-touch lead generation and return on investment (ROI). Your Challenge Orchestrate and execute high-performing multi-channel marketing programs using a data-driven approach tailored to the US & Canadian markets. Deliver integrated campaigns, events and account-based marketing, partner marketing and customer marketing initiatives to support both creation and acceleration of pipeline. Partner, support and collaborate with the local BDRs & sales teams. Participate in BDR & sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment. Organize and execute direct or with partners: regional events, including industry conferences, roadshows, webinars, virtual events and customer advisory boards. Work in partnership with the digital marketing team to deliver regional campaigns and account-based marketing initiatives, as well as optimizing core digital channels for regional performance and needs. Build rapport with regional customers and support customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs and advocacy opportunities. Evaluate 3rd party / partner demand generation opportunities. Build relationships with regional vendors and associations to drive market penetration. Own, create and deliver marketing enablement materials for the local revenue teams to help ensure engagement with events and campaigns, promoting timely follow-up on MQLs and movement of pipeline through the funnel. Set goals and define metrics for each marketing campaign or event, including targeted lead flow, to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimisations. Track and measure the impact on pipeline, ROI and effectiveness of all campaigns and field marketing events, reporting on these real-time (post event) and on a quarterly cadence to the marketing and broader leadership teams. Use data driven decision making to enhance performance. Work with finance and procurement teams to oversee vendor contracts, payments, and ROI measurement for marketing investments. Stay updated on industry trends: Keep informed of the latest trends and technologies in digital marketing and demand generation to ensure the company remains competitive in US & Canadian markets. Is This You? Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field. Experience: Minimum of 5 years of digital and field marketing experience in a SaaS organization. Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions. Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content. Campaign Orchestration: Proven expertise in orchestrating campaigns with a strong understanding of target personas and the buying cycle to drive impactful marketing strategies. Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously. Multi-Tasking Expertise: Hands-on experience in prioritizing and managing multiple initiatives, campaigns, and deliverables simultaneously. Program Evolution: Proven ability to evolve marketing programs based on performance data, feedback from revenue teams, and a comprehensive understanding of the business. Not mandatory, but would be considered a strong asset if you're qualified with: Hubspot, Salesforce, 6Sense, Tableau, Google Suite, Notion and Asana. Work Equipment Company laptop Company mobile phone Perks & Benefits Medical Insurance (including vision & dental) Life Insurance 401(k) with employer match contribution The Global Family Support Program - A paid leave program to help all parents focus on the new addition to their family. Long-term disability insurance Employee Assistance Program (EAP) Long-Term Incentive Program "Bring Your Friend" referral program 5 sick days, 2 personal days for each calendar year in addition to your vacation days. Flexible working hours & flexible working setup. Conference tickets to the best industry events of the year. Online courses & company access to Udemy to hone your skills. While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company. #J-18808-Ljbffr