Public Sector Network is hiring: USA Marketing Manager in Reston

About Public Sector Network: 

Public Sector Network is a social learning platform that exists to help government around the globe break down silos, collaborate, and work together for better outcomes for citizens. Our growing community spans all tiers of government and public services, and allows members to network, benchmark and share best practice. 

About the Role: 

Reporting to the Regional Director of Marketing, North America, you will be responsible for marketing several key communities, events, and other engagements for Public Sector Network within the United States.

You will join a passionate and committed marketing team, contributing to the success of Public Sector Network’s North American operations. Your work will play a crucial role in expanding our reach and deepening engagement with government leaders, decision-makers, and public sector professionals across various levels and departments, ultimately driving the modernization and improvement of public sector services. On a day-to-day basis, you will collaborate with the PSN team on messaging, campaign analysis and deployment, content creation, social media, web management, and more.

Key Responsibilities

• Develop comprehensive marketing strategies for our complete product offering, including large-scale events, roadshows, virtual events, and customized offerings to boost conversions, generate leads, and enhance brand visibility.
• Create and promote digital content, including articles, whitepapers, and blog posts, on both the Public Sector Network website and external platforms.
• Collaborate effectively with production, sales, and operations teams to successfully execute campaign strategies and ensure alignment on messaging and strategy.
• Launch campaigns through HubSpot, utilizing advanced data segmentation techniques and marketing automation tools to create and deploy personalized and effective campaigns that resonate with our diverse government audiences.
• Manage campaign websites by continually optimizing content to enhance user engagement and improve SEO performance.
• Conduct thorough analysis of campaign results using in-house reporting to inform future investment decisions and marketing direction.
• Proactively conduct market research to identify trends, opportunities, and perform competitor analysis.
• Track and report on key performance indicators (KPIs), including lead generation targets, campaign conversion rates, social media engagement levels, and event attendance goals.

Qualifications

• At least 5 years of proven experience in marketing roles, focusing on email, demand generation, and social media marketing. Event marketing experience is a plus.
• Proficient in email marketing platforms and automation tools; HubSpot experience preferred.
• Proficiency in WordPress or other content management systems is a plus. Experience with other marketing tools, such as Google Analytics, social media management platforms (e.g., Hootsuite or Buffer), or graphic design tools (e.g., Canva or Adobe Creative Suite), is an advantage.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Experience within the public sector or understanding of government processes and stakeholders is highly valued.
• Demonstrated flexibility and adaptability in dynamic and changing environments.
• Strong problem-solving abilities and a proactive, creative approach to overcoming challenges.

Company Culture and Values

We pride ourselves on fostering a collaborative and transparent work culture where every team member is valued. We encourage a balanced approach to work and life, supporting flexible schedules and remote/hybrid work options to maintain a healthy work-life balance.

Diversity and Inclusion

Public Sector Network is committed to building a diverse and inclusive workplace. We encourage applications from all backgrounds.