Cornerstone OnDemand
Product Marketing Manager Job at Cornerstone OnDemand in Burlington
Cornerstone OnDemand, Burlington, VT, United States
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through a large portfolio of products covering the entire employee lifecycle, from hire to retire. Our solutions help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
As a Product Marketing Manager, you will manage a number of initiatives to ensure our messaging and positioning is differentiated and consistent across all internal and external touchpoints. The ideal candidate is deliberate, passionate, data-driven and customer focused to help drive the business forward.
In this role you will…
Positioning & Messaging — Create high-impact marketing and sales collateral (whitepapers, datasheets, executive presentations, etc.). Continually work cross-functionally with Cornerstone product/sales/fellow marketing teams, customers and partners to proactively identify roadblocks and provide compelling solutions to help differentiate Cornerstone in the marketplace. Create new ideas and associations that generate added value.
Market and Competitive Intelligence — Be the expert of the Cornerstone product, buyers and market to educate sales and assist deals. Recognize the changing needs of the sales environment, buyer journey and market demand to enable our sellers to better compete by utilizing insights in economics, trends and drivers.
Competitive Scenario Planning - Anticipate and model competitive moves, impact to Cornerstone and recommended proactive offensive/defensive strategies.
Marketing Data Analysis — Analyze go-to-market data, quantify market opportunities.
Customer Analysis – Know our customer at a deep level to inform our positioning, messaging and long-term direction.
Product Vision — Help define and implement a product vision that garners market thought leadership for Cornerstone, creates new growth and revenue opportunities, and helps inform the product roadmap.
Product Prioritization — Influence long-term and short-term product plans by working across corporate marketing, product management, and sales teams.
Product Launches — Create and execute marketing plans for product launches, working across Sales/Sales ops/Sales Enablement, Marketing and Product Management.
Marketing Events — Assist marketing events with content curation, customer outreach, and overall session track ownership.
Sales Enablement — Assist in the creation of sales enablement tools and materials.
Influencer — Through engagement with internal stakeholders and external pundits/analysts, ability to shape PoV and inform decisions to help differentiate Cornerstone.
Be The Voice of Cornerstone - Be a strong internal presenter with key audiences conveying informed, original point of view. Serve as a spokesperson and recognized industry expert on behalf of Cornerstone.
Storytelling — Able to convert facts, points of view and ambiguity into persuasive storytelling.
Operational Excellence — Consistent and reliable execution making the best use of limited resources to produce desired results.
You’ve got what it takes if you have…
3+ years of experience in a product marketing or related role
MBA preferred, but not required
Experience in a B2B SaaS company strongly preferred
Experience working directly with customers and sales teams
Confident, motivated and eager team player/coach with a combination of creative ability, operational brilliance, and the ability to inspire action through others
Proactive, curious mindset, that enjoys working and helping with a team
Self-starter with proven product, project and business management skills
Strong communication, proven presentation, spokesperson and collaboration skills
Deep technical skills and insights to help inform the company and product positioning to punctuate market differentiation
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com
As a Product Marketing Manager, you will manage a number of initiatives to ensure our messaging and positioning is differentiated and consistent across all internal and external touchpoints. The ideal candidate is deliberate, passionate, data-driven and customer focused to help drive the business forward.
In this role you will…
Positioning & Messaging — Create high-impact marketing and sales collateral (whitepapers, datasheets, executive presentations, etc.). Continually work cross-functionally with Cornerstone product/sales/fellow marketing teams, customers and partners to proactively identify roadblocks and provide compelling solutions to help differentiate Cornerstone in the marketplace. Create new ideas and associations that generate added value.
Market and Competitive Intelligence — Be the expert of the Cornerstone product, buyers and market to educate sales and assist deals. Recognize the changing needs of the sales environment, buyer journey and market demand to enable our sellers to better compete by utilizing insights in economics, trends and drivers.
Competitive Scenario Planning - Anticipate and model competitive moves, impact to Cornerstone and recommended proactive offensive/defensive strategies.
Marketing Data Analysis — Analyze go-to-market data, quantify market opportunities.
Customer Analysis – Know our customer at a deep level to inform our positioning, messaging and long-term direction.
Product Vision — Help define and implement a product vision that garners market thought leadership for Cornerstone, creates new growth and revenue opportunities, and helps inform the product roadmap.
Product Prioritization — Influence long-term and short-term product plans by working across corporate marketing, product management, and sales teams.
Product Launches — Create and execute marketing plans for product launches, working across Sales/Sales ops/Sales Enablement, Marketing and Product Management.
Marketing Events — Assist marketing events with content curation, customer outreach, and overall session track ownership.
Sales Enablement — Assist in the creation of sales enablement tools and materials.
Influencer — Through engagement with internal stakeholders and external pundits/analysts, ability to shape PoV and inform decisions to help differentiate Cornerstone.
Be The Voice of Cornerstone - Be a strong internal presenter with key audiences conveying informed, original point of view. Serve as a spokesperson and recognized industry expert on behalf of Cornerstone.
Storytelling — Able to convert facts, points of view and ambiguity into persuasive storytelling.
Operational Excellence — Consistent and reliable execution making the best use of limited resources to produce desired results.
You’ve got what it takes if you have…
3+ years of experience in a product marketing or related role
MBA preferred, but not required
Experience in a B2B SaaS company strongly preferred
Experience working directly with customers and sales teams
Confident, motivated and eager team player/coach with a combination of creative ability, operational brilliance, and the ability to inspire action through others
Proactive, curious mindset, that enjoys working and helping with a team
Self-starter with proven product, project and business management skills
Strong communication, proven presentation, spokesperson and collaboration skills
Deep technical skills and insights to help inform the company and product positioning to punctuate market differentiation
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com