Paid Media Specialist Job at Accenture in Washington

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services to do the work you love in an inclusive, collaborative, and caring community, where you can be empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward! You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small. You're a data-obsessed storyteller, educating the broader organization on what works and most importantly, why it works by gathering and synthesizing data. The Paid Media Specialist will oversee and lead the paid media and digital marketing strategy implementation. This role will be responsible for executing marketing and media plans, manage the development of brand assets, and maintain performance across digital. The ideal candidate must also have a strong background in analyzing industry trends, compiling and assessing market research, data visualization, and conducting in-depth research to inform media and marketing plans. Must be willing to participate in a brief marketing and media skills assessment during the hiring process. Role Responsibilities: Develop and execute a paid media strategy and drive impactful programs that generate awareness and drive demand. Ability to build a paid media strategy from the ground up – ensuring a comprehensive media mix. Working knowledge of the digital ecosystem and relevant partners/vendors in the industry. Manage and optimize budget allocation across paid media channels to maximize results. Provide accurate and timely budget forecasts, ensuring efficient resource allocation. Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers. Provide feedback on creative briefs based on past performance, propose tactics, and adjust based on landscape opportunities. Develop and lead organic and earned media marketing strategies from start to finish. Work with the in-house creative team to execute day-to-day audience, creative and copy optimization within campaigns. Track, analyze and report data from campaigns to uncover insights and refine and optimize both the media plan and the campaign creative. Core Skills Required: 5+ years of experience in paid digital advertising, ideally in consulting or digital agency. Hands-on-keyboard experience setting up, running, and managing paid media campaigns. Full proficiency with two or more media buying platforms (e.g., Google Ads, Facebook/Meta Ads, Twitter/X Ads, Programmatic DSPs). 2+ years of helping manage a team of media buyers. Experience using Google Analytics (or other web analytics tool) to understand impact of paid advertising on web site traffic and usage. Knowledge of digital media systems and tools (e.g., attribution, tagging, ad verification). Demonstrated ability to apply research insights to strategy development. Experience working outside of paid media platforms to support organic marketing efforts. Successful track record of delivering strategically thoughtful projects that deliver measurable impact. Strong verbal, written and analytical skills. US Citizenship required. Additional Skills Preferred: Previous agency experience. Results-oriented mindset with a focus on achieving and exceeding marketing goals. Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners. Ability to identify operational gaps/opportunities and implement solutions. Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights, and opportunities to grow the business. Strong technical acumen and core understanding of marketing functions/systems. Proven ability to conceptualize solutions and creatively problem-solve. As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Maryland, New York, Washington, and the District of Columbia . The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. (https://www.accenture.com/us-en/careers/your-future-rewards-benefits) We accept applications on an on-going basis and there is no fixed deadline to apply. The pay range for the states of California, Colorado, Hawaii, Maryland, New York, Washington, and the District of Columbia is: $90,400—$147,200 USD What We Believe We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain an inclusive environment. _Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. _ Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce) Equal Employment Opportunity Statement Accenture Federal Services is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Accenture is committed to providing veteran employment opportunities to our service men and women. _For details, view a copy of the _ Accenture Equal Opportunity and Affirmative Action Policy Statement (https://afscommunities.force.com/careers/s/equal-opportunity-annual-policy) . Los Angeles County Information Only If you live in or expect to work from Los Angeles County if hired for this position, please review below for important additional information. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed in the job posting, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Requesting An Accommodation Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you _ _ are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter. Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.