Director of Sales & Marketing

The Westin Dallas Park Central is seeking a driven and innovative Director of Sales & Marketing who is ready to elevate this beautiful luxury hotel in Dallas, TX. In this role, the Director of Sales & Marketing will maintain, develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management.  This person will ensure effective internal and external communications with clients, potential customers, associates and ownership.

At Crescent Hotels & Resorts, we understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need.  We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. 

We are committed to providing you with:

• Excellent compensation package
• Generous incentive plan eligibility
• An exceptional benefit plan for you & your family members
• 401K matching program
• Discounts with our Crescent managed properties in North America for you & your family members

ESSENTIAL JOB FUNCTIONS: 

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.   

• Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.  

• Ensure training programs are conducted regularly, and Crescent standards of performance are met.  Give guidance and counsel staff toward improvement. 

• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes 

• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. 

• Develop and conduct persuasive verbal sales presentations to prospective clients.  Internally promote Crescent programs.  

• Meet with and entertain clients some of which will require travel. 

• Communicate both verbally and in writing to provide clear direction to the staff. 

• Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions. 

• Organize and/or attend scheduled Sales Department and related meetings.   
  
  

Required Skills/Abilities:  

• Minimum of 5 years' experience as a Director of Sales & Marketing.
• Marriott Brand experience is highly desired.
• Ability to read, write and speak the English language fluently.