Social Media Strategist

Social Media Strategist Bowling Green State University Salary: Depends on Qualifications Job Type: Full-Time Division: Enrollment Management Opening Date: 11/13/2024 Location: Main Campus (BG), OH Job Number: BGSU00608 Department: Enrollment Management Closing: Continuous Summary The social strategist will assist the Assistant Director of Social Media Strategy with (1) enhancing University communications to elevate the BGSU brand through telling our story through an aggressive and strategic social media approach (2) linking University communications with key constituencies through social media initiatives. The social media strategist is responsible for creating social media strategies and content. The position will also assist in managing a student social media team. The position will support additional communications through supporting content generation. Essential Functions • Responsible for assisting with the development of social media campaigns, engaging with key stakeholders on social media, and creating social media content and, including written posts and art, for BGSU's social media accounts as needed (Meta, X, Snapchat, LinkedIn, TikTok, YouTube, etc.) to reach key stakeholders on each platform. • Research, write, proofread and edit content to create engaging text, image and video for BGSU's primary social media channels. • Assist with managing a student social media team, including reviewing and editing posts for consistency and accuracy. • Track and report analytics; identify trends and pitch strategies and campaigns to elevate BGSU strategic initiatives; • Meet with and assist campus partners to develop strategies for social media accounts. • Manage social media comments, messages, etc. and any other social media community engagement. Minimum Qualifications The following Degree is required: • Bachelor's Degree. Degree must be conferred at time of application. The following Degree is preferred: • Bachelor's degree in journalism, public relations, marketing, communication, graphic design, visual communication technology, or related field The following Experience is required: • 6 months of professional social media strategy and content-creation experience, which can include work as a graduate student. • Final candidates will be asked to provide a portfolio of writing samples with a social media exercise on the day of the interview. The following Experience is preferred: • Prefer experience in higher education communications and social media. The following Licensure, Certifications, or Registration is required: • Must have and maintain a valid driver's license and comply with the University's vehicle use policy. Additional Information Knowledge, Skills, Abilities • Prefer experience in higher education communications and social media • Excellent oral and written communication skills • Ability to collaborate as part of a team • Ability to work with various constituency groups • Excellent social media skills Position Schedule: Full-time position with an option for a flexibl