Product Marketing Strategist

JOB REQUIREMENTS: Product Marketing Strategist Job Locations US-WI ID 2024-2149 Category Marketing Type Regular Full-Time Overview Are you a strategic marketing professional looking to use your expertise to positively impact the well-being and lives of others? Do you consider yourself a strategic business partner to product and business experts to produce compelling, comprehensive, and omnichannel marketing campaigns that drive customer acquisition and retention? Are you driven by creating value and enhancing the lives of customers through effective product marketing strategies? If you answered \"yes\" to the above, please consider joining Quartz\'s marketing team as a Product Marketing Strategist. This role will partner with the business to develop and execute short and long-term marketing strategies that drive business goals and support our mission of igniting the power to live a life well-lived for our customers. Benefits: Full-time, in-person, hybrid or work-from-home environment available Serve as part of a team responsible for developing and offering new clinical products and programs that support, empower, and deliver services that will improve health outcomes for all Serve as the key product strategist responsible to drive marketing strategies that promote the value proposition of a variety of health insurance products and establish a customer-centric marketing approach Ideal starting base compensation range of \$77,200 - \$96,500 + robust total rewards package Responsibilities Build and maintain collaborative relationships with cross-functional teams to drive successful marketing initiatives. Act as the key point of contact for assigned product lines, aligning the needs of sales, product development, operations, and finance. Create product marketing plans customized for each market, customer segment, and target audience and ensure plans align with goals by line of business, including value proposition, messaging, and positioning development that results in the achievement of key marketing metrics and product KPIs. Create comprehensive marketing and communication strategies that support medical and pharmacy programs that focus on member engagement in well-being, including education around health, wellness, and chronic condition management Oversee planning, creative briefings, presentations, and brainstorm sessions for product marketing campaigns Create marketing plans that activate customer engagement and sales enablement Monitor & analyze campaign, market, and channel performance, identify key market trends, competitive benchmarks, and insights to inform marketing strategy, including research and branding requirements Collaborate with other leaders in product, sales, and marketing to ensure that customer acquisition, retention, product strategy, & positioning goals... For full info follow application link. Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/8AFD2029784F44D3