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Aptiv

Product Marketing Strategist

Aptiv, Troy, MI, United States


At Aptiv, we envision a future with zero road injuries or fatalities. To help us get there,active safetyplays a crucial role by preventing the accident altogether. Our Advanced Safety and User Experience segment delivers software and hardware solutions to provide enhanced user experiences and increased safety. Aptiv Connected Services focuses on utilizing data and connectivity to optimize vehicle and fleet performance, safety, and security.

Your Role

Aptiv is seeking a Product Marketing Strategist to join our Connected Services team.

We are looking for an individual who is highly analytical, interested in technology and driven to be a high-output team player. Most importantly - you will have a passion for innovation, out-of-the box thinking and developing new solutions for an emerging market. You are comfortable with ambiguity and enjoy working in a rapidly evolving environment on a variety of tasks that leverage your quantitative and qualitative skills, including but not limited to: developing a business case, defining product requirements, building a go-to-market strategy, researching partnerships and competitors, or building a financial model. You are tenacious and aren't afraid to push internal stakeholders on the information you need and what is feasible.

The role requires the ability work independently and as you will own your workstreams, you will have to be both strategic and executional. You will work with a cross-functional team across technical product development, engineering, sales, marketing and more. In this role, you will perform the critical analysis and help inform the crucial decisions for products that will drive value for our customers, in a fast-paced technology environment.


We are looking for a motivated individual, who is interested not only building their "strategy toolbox", but also ensuring their analyses actually drive product implementation. If you join our team, you will be working on some of the most challenging problems with a team that values growth and collaboration.

In your daily job you will:

  • Develop various market and competitive analyses, based on quantitative and qualitative research
  • Build strategic plans and analysis to capture value in new markets
  • Define and validate product features and roadmaps for analytics, edge software, and hardware
  • Support data-driven analyses required for product decisions, including requirements definition, use case prioritization, and value proposition
  • Create business cases and supporting financial models to align strategic decisions and inform product strategy
  • Collaborate with cross-functional team members including technical product development, sales, engineering, creative and leadership, to drive product strategy and execution

Your Background

Key ingredients for succeeding in this role are your:

  • BA / BS degree in economics, engineering, science, or equivalent experience
  • 1-3 years of experience in product marketing, internal strategy / business development, or product strategy.
  • Visa sponsorship is not available for this position. Candidates must be legally authorized to work in the United States on a permanent basis.
  • Product Creative thinker who strives for innovation and has the tenacity to push new ideas through
  • Strong, structured communication skills, both verbal and non-verbal
  • Demonstrates speed to deliver output, including data-driven analysis
  • Uses a data-driven approach to solve problems and improve processes
  • Able to balance practicality with depth when completing tasks
  • Experience and passion in working in a highly technical environment
  • Familiarity with vehicle data / software / connected hardware is a plus

Why join us?

  • You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs.
  • You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.
  • You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.

Your Benefits at Aptiv:

  • Private health care effective day 1 of employment
  • Life and accident insurance
  • Paid Time Off (Holidays, Vacation, Designated time off, Parental leave)
  • Relocation assistance may be available
  • Learning and development opportunities
  • Discount programs with various manufacturers and retailers
  • Recognition for innovation and excellence
  • Opportunities to give back to the community
  • Tuition Reimbursement
  • Adoption Assistance
  • Fertility Coverage
  • Apply today, and together let's change tomorrow!

Privacy Notice - Active Candidates: https://www.aptiv.com/privacy-notice-active-candidates

Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.