Growth Marketing Specialist Job at Vivid Seats in Chicago

Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2024, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.

As our Growth Marketing Specialist you will play an integral role in managing and scaling our Marketing and Affiliate channels. This role sits on our industry leading performance marketing team and will have ownership of a comprehensive marketing program in the the exciting industry of live events!

How Your Role Contributes to the Success of Vivid Seats:

• This role will be responsible for establishing, maintaining, and improving relationships with media publishers, influencers, and other affiliate partners.
• Negotiate and manage contracts and commission structures for affiliates.
• Manage relationships with key affiliate partners; understand drivers of performance and identify opportunities to increase volume.
• Meet regularly with partners (via phone and in person as needed) to strengthen relationships.
• Pull reports from affiliate networks and vendors and understand exactly what they mean and why.
• Provide weekly insights and optimizations for each brand with program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc.

30 days:

• Complete new hire orientation, gaining the resources you need to be successful.
• Learn how ticket marketplaces operate and how you will contribute to providing great experiences for our customers.
• Acclimate to team and company norms, business objectives, and Vivid Seats values.
• Review current marketing strategy and gain understanding of current and planned projects, cost and expected results
• Understanding of all affiliate strategies
• Understanding of current measurement platforms

60 days:

• Enhance our approaches, methods, or technologies to mitigate risks and improve efficiencies. •Dive deep into the data and share input in daily stand-ups + weekly performance reviews, making recommendations and highlighting insights.
• Analyze media spend mix across the regions and strategies to help the company achieve a higher ROI on ad spend
• Assist with a testing roadmap that includes scaling existing affiliate strategies and introduce new partners to the marketing mix.

90 days:

• Design and implement process improvements that positively impact the business.
• Establish standard operating procedures for testing to effectively challenge legacy strategies and promote innovative ideas across affiliate.
• Compile industry challenges, news, opportunities, and trends for the team to utilize towards greater strategy development and optimization.

To be successful you will need:

• Bachelor's degree in marketing, Advertising, or a related field
• Experience in Affiliate Marketing is a plus
• Understanding and experience with large affiliate platforms such as Impact Radius
• Understanding of Google Analytics
• Demonstrated ability to creatively conceive and execute strategic project plans
• Proactive, energetic, and optimistic disposition; strives to learn new skills and share knowledge with team
• Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
• Ability to manage multiple tasks in a rapidly changing environment
• Team-driven mentality with intrinsic desire to learn from and support managers and peers
• Creativity, fearlessness, and an unwavering commitment to putting the customer first, elevating your team and ownership over outcomes

Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks.

Location: Chicago, IL

We believe in a hybrid working model which provides employees the flexibility to take advantage of in-person and remote collaboration. Check out our brand new HQ office, bursting with the energy of live events fandom and the vibrancy of Chicago's rising tech scene.

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Our Commitment:We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification.