Sr. Marketing Manager Job at ZipRecruiter in New York

Our Mission:

To actively connect people to their next great opportunity.

Who We Are:

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android .

Summary:

ZipRecruiter is seeking a highly motivated Senior Marketing Manager to join its distinguished and large in-house marketing team. This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives. You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns. You will share results and execute on various digital marketing strategies. The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills. The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter.

Key Focuses:

• Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
• Meet and collaborate with Google and Microsoft reps to improve our marketing
• Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
• Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa.
• Contribute to marketing strategy, thought leadership, and financial planning
• Prepare ad hoc and recurring updates on spend and marketing performance
• Support other marketing team members with execution and analysis across other business

Minimum Qualifications:

• Bachelors or graduate degree from a top university, major in Business or Marketing preferred
• 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
• 2+ Years of experience executing paid YouTube advertising
• Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)
• Strong hands-on experience with various YouTube products and ad formats
• Proven data analysis and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs

Preferred Qualifications:

• Prior experience with B2B or B2C lead gen
• Ability to identity improvements and restructure accounts to improve performance
• Knowledge of SQL
• Knowledge of Google Ads scripts

As part of our team youll enjoy:

• Competitive salary
• Exceptional benefits package
• Flexible Vacation & Paid Time Off
• Employer-matched 401(k) plan

The US base salary range for this full-time position is $135,000-$180,000. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.

Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.