Product Marketing Manager Job at AMISEQ in Hoboken

Description:

• Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams
• Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth
• Work to develop product positioning and messaging that articulate Client Connect's value proposition in various marketing and sales assets including case studies, pitch decks, and other customer collateral
• Conducts, aggregates, and analyzes research into insights and action
• Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
• Partner with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements
• Support the planning and execution of various new product programs launches at various life cycles including alphas, betas and general availability stages
• Support Lead sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education
• Help the development of thought leadership on market and competitive trends

Minimum Qualifications

• 5 to 7 years of experience in product marketing. 3+ years in digital advertising or B2B software.
• Preferred expertise and experience in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies
• Solid understanding of advertising platforms, frameworks and technologies leveraged by advertisers and brands
• Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
• Embrace working in a fast paced continually evolving environment
• Exceptional communication skills in both writing and presentation
• Analytical and data-driven
• Structured and a strategic thinker
• Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)