Senior Marketing Manager Job at Intuit in San Diego

Overview Come join the TurboTax Marketing Strategy Team as a Marketing Manager. We are looking for a Marketing Manager who will contribute to the development of the go to market plan, working with our partners in design, product, analytics, customer success and research in a highly collaborative and influential role. The ideal candidate will bring a mix of strategic vision, communication skills, collaborative mindset, and go to market launch experience — having worked in highly cross-functional, dynamic environments crafted to move with velocity. What you'll bring 5+ years professional experience in marketing or product management Bachelor’s degree required; MBA preferred. Equivalent experience will be considered Proven experience influencing cross-functional teams to deliver amazing outcomes Solid written and verbal skills to communicate program objectives, recommendations, and results to cross-functional teams and senior leadership Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results Track record of making principled, data-based business decisions balanced with strong ability to manage ambiguity Strong experience uncovering new qualitative and quantitative customer insights and leveraging deep empathy to drive decisions and influence E2E customer experiences Strong data analysis skills, with experience in hypothesis driven testing, test result analysis and making recommendations How you will lead Strategic mindset with the ability to integrate a thorough understanding of business priorities into GTM plans, offers, and x-channel execution Independently manage strategic projects and resolve complex issues through cross-functional collaboration across advertising, research, analytics, finance, product, and customer success teams Execute a holistic, end-to-end offer and discount strategy with velocity to impact both short- and long-term business results Implement plans with velocity and adapt where necessary to ensure success Leverage customer insights, competitive understanding, and analytics data to unlock growth opportunities and influence product and messaging roadmaps; ensure we’re applying the right level of strategic rigor in decision making Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe Evaluate creative execution and provide constructive feedback to design teams in both advertising and through the end-to-end customer experience Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B testing to roll-out experiences and creative that deliver improved business outcomes Establish metrics for success, inform and interpret A/B test results and drive recommendations for improvements EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.