Digital Marketing Associate Job at South River Mortgage in Annapolis

South River Mortgage (SRM) is one of the fastest-growing reverse mortgage originators in the country. Founded in 2019, our mission is focused on helping customers find security in retirement. At SRM we put our customers first by helping them find the best reverse mortgage products that fit their specific needs. Ranked on the Baltimore Sun as one of the Best Places to Work, we are an industry-leading team of professionals. Committed to excellence, innovation, and giving back to the community, we are a trustworthy mortgage lender that helps senior citizens find the best retirement solution.

Responsibilities

Manage Digital Lead Generation

• Email campaign management includes content creation, list management, reporting, and campaign design.
• SMS text campaign management -- includes content creation, list management, reporting, and campaign design.
• Website management includes collaborating with web development team, content creation, SEO, lead capture, and reporting.

Reputation Oversight

• Monitor various social media platforms for mentions and reviews.

General Responsibilities

• Stay up-to-date on market changes within broader mortgage and specific reverse mortgage contexts.
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Brainstorm and implement experiments and conversion tests

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years experience in Digital Marketing
• Ability to create spreadsheets and analyze quantitative data to interpret KPI and ROI metrics
• Experience with email marketing platforms like Mailchimp
• Experience with Google Analytics
• Excellent verbal and written communication skills

Benefits

• Competitive pay based on experience
• Medical, Dental, Vision, 401K, and more
• Pet Insurance
• Paid Time Off
• Fast Path of Growth