Marketing Communications Manager Job at LifeSource in Minneapolis

LifeSource is seeking a Marketing Communications Manager to execute our marketing and internal/external communication strategies and programs, including stakeholder communications, marketing and advertising campaigns, content strategy, driver’s license office partnerships, internal and external event management, media relations, issues management, fundraising and crisis communications. This includes working effectively across all levels of the organization to collect information, craft stories and communicate to workforce, partners and the public to create an engaged and informed culture. This manager will oversee the creative process for branding, messaging, and communications strategies, as well as leading a service-oriented team who implement strategic communication initiatives to drive success, to increase organ, eye, and tissue donation, and to safeguard the organization’s reputation and image, both internally and externally. As a Marketing Communications Manager, you'll advance our lifesaving mission by performing the following duties: Develop, implement, and monitor successful marketing, advertising and public relations strategies and programs to increase the donor registry and brand awareness throughout the Donor Service Area (DSA) of Minnesota, North Dakota and South Dakota. Lead media relations efforts to ensure the organization is appropriately represented, the public is well informed about donation and positive relations with media sources are maintained. Lead the development of paid media campaigns in traditional and digital media in partnership with a local agency partner. Support issues and crisis communications activities in collaboration with Executive Leadership. Deploy the implementation of public opinion surveys to effectively strategize ways to educate and influence the public. Oversee the development of print and digital communications materials – including website and social media – for key audiences in accordance with organizational goals and strategies. Collaborate with Community Engagement team to ensure consistency in message and strategy. Provide oversight and leadership of communication initiatives with key customers, partners and stakeholders in alignment with organizational strategies. Develop and implement corporate communications strategies for stakeholders, including financial contributors and the board of directors. Provide guidance and council to Executive Leadership on messaging, communications, presentations, and organizational brand. Engage in creating materials provided to donor families at the time of donation and through the aftercare program. Participate in community listening methods to inform intended marketing communications strategies. Deploy communication strategies to advance commitments of diversity, equity and inclusion programs in conjunction with the Leadership team. Develop creative and effective communications campaigns that engage workforce across multiple channels, including traditional (print), digital mediums (office screens and intranet), web-based collaboration and internal/external social channels. Manage internal communications materials including, but not limited to, office media screens, event invitations and intranet resources. Provide guidance and assistance to Leadership and front-line staff on messaging, communications and presentations. Manage, monitor, and drive appropriate use of internal communication channels in accordance with the Communications Resource guide. Analyze metrics, share insights, and adjust plans with a focus on continuous improvement for internal communications channels. Provide training for workforce on communications tools, appropriate use across the organizational platforms. Lead, guide and manage team members toward successful work process implementation to achieve LifeSource’s mission and goals. Lead and engage in regular individual and team meetings to review programs, activities, and accomplishments and provide timely and critical information needed for the team’s success. Direct work planning, scheduling, hospital assignments, managing time sheets, time off requests, expense reports, etc., to ensure adequate capacity and adherence to policies. Guide and mentor team members to encourage professional development and goal achievement. Effectively manage team member performance through documented coaching, identifying areas of opportunity, recognition, job change, salary administration, and performance appraisal process. Oversee execution of relevant competency training and development. Support effective team member training and competency measurement for their position and required work processes. Engage in recruitment and selection of highly skilled team members. Collaborate with other leaders on guiding team members and key work processes. Manage team members by modeling and promoting a culture of accountability and integrity in service to internal and external customers. Why Join LifeSource: At LifeSource, we are relentlessly pursuing a day where those in need of a life-saving or life-enhancing organ, eye or tissue transplant receive that gift. By joining the LifeSource team, you will have the chance to positively impact your neighbors in Minnesota, North Dakota, South Dakota and Wisconsin maybe someone in your very own community. Since 1989, the LifeSource team has worked with our regions’ diverse communities to break down barriers to donation. Bringing a rich diversity of perspectives and experience to our organization at all levels strengthens our ability to serve our community and fulfill our mission. Our values embody how we engage in our work - accountability, adaptability, trust, growth mindset, and kindness. More information on our continued work toward diversity, equity, and inclusion can be found on our website. We set our team up for success by providing comprehensive onboarding, as well as ongoing personal and career development. Team members are offered traditional benefits such as health, vision, dental, and life insurance, generous PTO, and 401k matching. We also support our team through non-traditional benefits such as tuition reimbursement, resiliency coaching, and HSA employer contributions. LifeSource is committed to creating a diverse, inclusive and welcoming workplace with opportunities for all talent to thrive. We are an equal opportunity employer and strongly encourage BIPOC, LGBTQIA+, veterans, persons with disabilities, members of marginalized communities, and non-traditional applicants to apply. If this sounds like you, please see additional details and qualifications below. #J-18808-Ljbffr