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Cynet Systems

Cynet Systems is hiring: Marketing Paid Media Specialist in Des Plaines

Cynet Systems, Des Plaines, IL, United States

Job Description:

Responsibilities:
  • Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.
  • Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter.
  • d Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
  • udience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
  • Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.
  • /B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
  • Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.
  • Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
  • Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
  • Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
Minimum Quaifications:
  • 1-3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter).
  • Experience in analytics tools including GA4 and Adobe Analytics.
  • Strong analytical and problem-solving skills with a focus on data-driven decision-making.
  • Excellent communication and collaboration abilities to work effectively with cross-functional teams.
  • Understanding of B2B marketing principles and best practices is preferred.
Education:
  • Bachelor's degree in Marketing, Business, or a related field.
Certifications:
  • Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.