Digital Marketing Specialist Job at Freedom Motors in Battle Creek

About Freedom Motors USA Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in Battle Creek, MI, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on changing our customers lives by giving them the freedom to go anywhere and anytime they want. When you join Freedom Motors USA, you do more than simply switch companies to advance your career. You become part of the Freedom Family, a team of talented people who drive innovation, embrace change, and celebrate our community that is Freedom Motors USA The Digital Marketing Specialist will assist the Digital Marketing Manager to expand and enhance our digital marketing presence with a focus on social media management to drive brand awareness, lead generation, and overall business growth. Creativity and a passion for social media and digital content will be key. What you'll do: Create and execute marketing content strategies leveraging digital marketing, paid & organic, eCommerce & social media channels. Analyze data and performance metrics and offer input on areas of opportunity and to make data-driven decisions. Develop and manage the social media calendar and collaborate with members of the marketing team to produce high-quality, brand-aligned content to drive awareness and increase brand visibility. Actively monitor and engage our audience across all social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube in a timely and professional manner. Provide data as requested to the Digital Marketing Manager. Stay up-to-date with the latest digital marketing and social media trends, tools and best practices. Conduct market research on industry trends and competitor activities. What youll need: Bachelors Degree in Marketing/Digital Marketing, Advertising, Communications, Business Analytics, or related field required. Recent grad with classroom experience or 1 years of relevant experience specifically with PPC. GA4 Certified highly preferred. HubSpot Certification would be a plus. Familiarity with website builds and graphic design would be a plus. Demonstrated initiative, willingness to take on greater challenges, and have a proactive & results-driven mindset. Excellent verbal communication and interpersonal skills and ability to work independently as well as collaboratively in a team-oriented environment. Strong computer skills, time-management skills, organizational skills and the ability to analyze & interpret data. Ability to maintain a professional and positive attitude at all times. This job description is meant to provide an overview of the duties and responsibilities of this position. It is not intended to be an all inclusive listing.