Sr. Marketing Manager Job at NPIC in Dallas

Exciting opportunity for a Sr. Marketing Manager to join our rapidly growing company. As we continue to expand into Europe, Central and South America this position will be responsible for managing our company’s digital marketing communication channels to strengthen brand awareness and reach our targeted audiences. Additional responsibilities include MarCom execution, operational support for events and sales efforts. Creativity, content creation, and project management skills are essential to succeeding in this position.

Essential Functions

• Social Media: (Daily/On-going)
  • Develop social content across all channels; Work with IT to review and post
  • Monitor social sites to ensure effectiveness and assist with response (as needed) to all communications
  • Source content (“Breaking News”, photos, articles, videos, fact checking, etc.)
• Website/Blog: (Daily/On-going/As needed)
  • Create and post blog content according to marketing editorial schedule
  • Work with IT & Graphic Designer to change out slider images and refresh content
  • Perform an in-depth review of SEO tactics and provide analysis & recommendations for necessary corrections
  • Conduct thorough check for UX, broken links, missing images, accuracy for retail locator, etc.
• Collateral/Sales Tools: (As needed)
  • Content creation and creative insight as needed for collateral and other projects (including but not limited to presentations, videos, sales slicks, etc.)
  • Proofreading and asset review for product packaging, collateral, sales tools, etc.
• E-Newsletters/E-Blasts: (Monthly/As seeded)
  • Implement and maintain monthly E-Newsletters to be sent to customers and business partners
  • Create and implement e-mail marketing campaigns
• Advertising: (As needed)
  • Submit materials for advertisements (print and/or digital) as scheduled
  • Contribute content and/or creative assets (print and/or digital) as needed
• Promotions & Contests: (Monthly/As needed)
  • Schedule and input monthly online promotions and/or contests
  • Oversee online promotions programs to ensure effectiveness
  • Collect the resulting data on promotions & contests for analytical purposes
• Communications: (As needed)
  • Create and maintain standard operational procedures as related to marketing capacities
  • Proofreading and content review for press releases, outbound customer communications, etc.
• Events: (On-going/As needed)
  • Administrative & operational support (including but not limited to pre-event qualifications, registration, reservations, securing 3rd party vendors & orders, post-event follow-ups, etc.)
  • Marketing communications support (digital channels)
  • Promotional support (collateral, swag, signage, etc.)
• Comp Set Monitoring & Metrics: (Daily/On-going/As needed)
  • Monitor the online activities of competing companies to ensure we are competing in the best way possible in regards to our digital marketing efforts
  • Run analytics and create report for all digital marketing channels
• Industry and Trend Research: (As needed)
  • Stay informed with current industry news & research upcoming trends in products and marketing-related capacities

Competencies

• Must be detailed-oriented and have strong administrative, time management, organizational skills, and problem-solving abilities
• Must have remarkable written, verbal and interpersonal communication skills
• Must be able to effectively communicate with every caliber of employee
• Must have experience in marketing support role (preferably including basic graphic design) 2-3 years
• Must have exceptional listening skills with service-minded attitude and approach to client needs (internal & external)
• Must have the ability to understand context and cultural distinction to communicate effectively and respectfully
• Must have the aptitude for cultivating strong working relationships
• Must have outstanding organizational skills with demonstrated ability to coordinate multiple projects simultaneously and work efficiently under tight deadlines
• Must have the ability to adapt to project circumstances and reprioritize work load
• Must be equally productive working independently or within a larger team
• Must be mindful of process and capable of thorough documentation
• Must be comfortable with minimal supervision on certain projects; possess initiative and resourcefulness to problem-solve

Required Education and Experience

• Bachelor’s Degree or minimum 6 years’ experience in a marketing role
• Marketing, Social Media and Support Role: 2-3 years on-hand experience
• Must have knowledge of Digital marketing platforms (e-communications, social channels, etc.)
• CMS/CRM/database proficiency
• Must have experience with WeTransfer, FTPs and/or file-sharing platforms
• Must be functionally skilled in Adobe Creative, including Illustrator and PhotoShop
• Must have working knowledge of HTML, CSS, WordPress, Adobe Creative Cloud, and Google Analytics
• Must have functionally knowledge and planning expertise in social media marketing including but not limited to Facebook, Instagram, Pinterest, TikTok and Twitter
• Must be capable of copywriting and editing content
• Must be proficient in Microsoft Office, with particular importance placed on Excel and PowerPoint
• Must have excellent marketing content development and writing skills
• Must have expert level working knowledge of all major social media sites and the specific marketing capabilities within each site