Vice President of Offline Media and Strategy Job at Confidential in Chicago

Vice President of Offline Media and Strategy

About the Company

We are a leading financial services company specialized in purchasing future payments for individuals, committed to delivering exceptional financial solutions.

Industry
Financial Services

Type
Privately Held

Founded
1992

Employees
501-1000

Categories

• Financial Services
• B2B

Specialties

• Structured settlement payment purchasing
• Debt settlement
• Annuity purchasing

About the Role

We are seeking an innovative and strategic Vice President of Offline Media and Strategy to lead our efforts in TV and direct mail marketing. In this pivotal role, you will develop and execute a comprehensive offline media strategy that aligns with our ambitious growth objectives. Your responsibilities will include:

• Planning and managing the offline marketing budget.
• Driving insights into the impact of media investments on revenue growth.
• Ensuring a cohesive and resonant brand strategy that engages our target audience.
• Leading media planning and buying initiatives, especially in a direct-to-consumer, performance-driven context.

To succeed in this role, you will need a minimum of 10 years of experience in offline media, focusing on TV, direct mail, and radio. Strong analytical skills, excellent negotiation abilities, and a deep understanding of consumer behavior and market trends are essential. You should be proficient in media planning tools and software, adept at managing large-scale media budgets, and possess the ability to drive successful offline media campaigns.

Additionally, you will keep abreast of industry trends, emerging technologies, and best practices in offline media while leveraging your established network within the media industry. Collaboration is key, as you will work closely with creative teams, external partners, and agencies to develop outstanding marketing campaigns that effectively communicate our value proposition and enhance brand awareness.

Hiring Manager Title
Head of Marketing

Travel Percent
Less than 10%

Functions

• Marketing
• Strategy