Digital Marketing Manager Job at Bruker Nano Inc in Times Square

Digital Marketing Manager Job Locations US-WA ID 2024-16636 Job Function Product Marketing & Mgmt Overview Bruker's more than 8500 employees at over 90 locations enable scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Nanostring Technologies, a subsidiary of Bruker specializing in cutting edge spatial biology research and technology, is seeking a talented and experienced Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. This role requires a strategic thinker with a strong understanding of digital marketing and a passion for the life sciences and biotech industry. Responsibilities Strategy Development: Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation. Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across various platforms, including social media, email, third party platforms and web. Content Creation: Collaborate with the content team to create compelling and scientifically accurate content tailored to our target audience. Analytics and Reporting: Monitor, analyze, and report weekly on the performance of digital marketing campaigns using tools like Google Analytics 4 (GA4), Hootsuite, Marketo, and Salesforce. SEO/SEM: Implement and manage SEO/SEM strategies using SEMrush to improve organic search rankings and drive website traffic. Social Media Management: Oversee the company's social media presence, including content scheduling, audience engagement, and performance analysis using Hootsuite. Email Marketing: Design and execute targeted email marketing campaigns using Marketo to nurture leads and drive conversions. Collaboration: Work closely with the sales team to align marketing strategies with sales objectives and ensure the effective use of Salesforce for lead management. Market Research: Stay up-to-date with industry trends, competitive landscape, and emerging digital marketing technologies to keep Nanostring at the forefront of digital marketing innovation Qualifications Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus. Experience: Minimum of 5 years of experience in digital marketing, preferably in the life sciences or biotech industry. Technical Skills: Proficiency in digital marketing tools and platforms, including Hootsuite, Marketo, Salesforce, Google Analytics 4 (GA4), and SEMrush. Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling and scientifically accurate content. Project Management: Proven ability to manage multiple projects simultaneously using Monday.com software and meet deadlines. Team Player: Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams. At Bruker, base salary is part of our total compensation. The estimated base salary range for this full-time position is between $78,000 and $127,000 provides an opportunity to progress as you grow and develop within a role.The base salary for the role will depend on a several job-related factors, including, but not limited to education, training, experience, the geographic location of the successful candidate, skills, competencies, job-related knowledge and travel requirements for this position. Full-time employees may also be eligible for a performance-related incentive in addition to a full range of be