Senior UX Researcher, Google Ads

Minimum qualifications:Bachelor’s degree or equivalent practical experience.5 years of experience in an applied research setting, or similar. Experience with research design utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc.). Relevant product research experience, either in an end-to-end, usability, or generative setting.Preferred qualifications:Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related field. 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above). 3 years of experience managing projects, and working in a large, matrixed organization. Strong understanding of the strengths and shortcomings of different research methods, including when and how to apply them during the product development process. Experience in a variety of product spaces, applied research or academic settings. Proficiency in communicating user research findings with cross-functional partners to drive impact. About the job At Google, we follow a simple but vital premise: "Focus on the user and all else will follow." User Experience Researchers (UXRs) make this possible. Google User Experience (UX) is made up of multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers: we care deeply about the people who use our products. The UX team plays an integral part in gathering insights about the needs, attitudes, emotions, and behaviors of people who use our products to inspire and inform design. We collaborate closely with each other and with engineering and product management to create industry-leading products that deliver value for the people who use them, and for Google’s businesses.As a User Experience Researcher (UXR), you’ll help your team of UXers, product managers, and engineers understand user needs. You’ll work with stakeholders across functions and levels and have impact at all stages of product development. You’ll play a critical role in creating useful, usable, and delightful products. You’ll explore user behaviors and motivations by conducting primary research such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis. The UXR community at Google is unique and will help you do your best work. You’ll have the opportunity to work with and learn from UXRs across Google through regular meetups, mentor programs, and access to internal research tools.Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale. The US base salary range for this full-time position is $142,000-$211,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Responsibilities Conduct independent research on multiple aspects of products and experiences. Collect and analyze user behavior through lab studies, field visits, ethnography, surveys, benchmark studies, server logs and online experiments (A/B testing). Work with Designers, Product Managers, Engineers and other UXRs to prioritize research opportunities in a fast-paced, rapidly changing environment. Understand and incorporate complex technical and business requirements into research. Advocate research findings to diverse audiences through written reports and in-person presentations.