Revver is hiring: VP of Marketing in Lehi

The Company Revver is focused on helping businesses of any size to improve their profitability and productivity by automating their document-dependent work with our award-winning software platform. Revver drives positive outcomes and real growth through dramatically improved efficiency and accelerated cycle times; improved security, compliance and governance; and giving teams back vital capacity to focus on human-centric work to grow their businesses. Come experience the stability of a 20-year old company, with the thrill and opportunities of a startup! Who You Are Our growing B2B software company is looking for a Vice President / Senior Director of Marketing to lead our demand generation efforts. The ideal candidate is an experienced B2B marketer who has a proven track record of creating and executing demand generation programs that scale marketing-sourced sales pipeline. You will be responsible for developing and executing marketing strategies that generate leads, nurture prospects, and support the sales team to meet or exceed revenue targets. What You’ll Bring to the Table 7-10+ years of B2B marketing experience, with a focus on demand generation, lead nurturing, and marketing spend optimization A proven track record of cost-effectively growing B2B marketing-sourced pipeline, optimizing marketing investments, and partnering with sales to achieve company objectives Strong experience with data-driven decision-making, including expertise in using analytics tools and methodologies to optimize marketing investments and maximize ROI Strong experience in managing marketing teams and agencies/vendors Experience working with marketing automation and CRM systems (Salesforce & Marketo) Excellent communication, leadership, and project management skills What You’ll Do Develop and execute a comprehensive B2B marketing strategy focused on demand generation, including account-based marketing (ABM), events and field marketing, content marketing, digital marketing, and coordinated outbound prospecting in collaboration with the business development team Create and manage lead nurturing programs that move leads from initial interest to "ready to talk to sales" In partnership with business development and sales, consistently diagnose the lead generation and pipeline development process to remove bottlenecks and prescribe changes to targeting, messaging, campaign execution and lead development tactics Evaluate the effectiveness of marketing strategies to achieve a significant return on investment (ROI) and meet sales booking goals; establish a consistent reporting cadence to communicate results and drive improvement Manage the marketing budget, allocating resources efficiently to achieve optimal results across different marketing initiatives and channels Lead and mentor a diverse and marketing team, fostering a culture of innovation, collaboration, and continuous improvement Continuously optimize marketing spend to maximize marketing-sourced sales pipeline and ROI Work closely with the sales team to align marketing programs with sales goals and provide them with the necessary tools and resources to close deals Develop and manage marketing budgets and track ROI of marketing programs Establish and maintain strong relationships with external partners such as agencies, vendors, and industry associations You Get Bonus Points If Bachelor's degree in Marketing or related field, MBA preferred Adobe Marketo, 6sense, and Salesforce experience You're based in Utah What We Offer 10 paid holidays Uncapped PTO Competitive salary Parental leave Opportunities to grow your career Top-notch work-life balance and company culture Hybrid-work environment / Four-day work week (Monday - Thursday with occasional Friday’s required) Apply today! Revver is an EEO; M/F/D/V; we offer PTO; Medical, Dental, Vision, 401k (with Match), Life insurance and many perks. The salary for this position is dependent on experience. ALL Candidates MUST include a resume with their application. #J-18808-Ljbffr