Digital Marketing Analyst Job at Intelliswift in Lehi

Job ID: 24-05919 Job Title: Digital Marketing Analyst Location: Lehi, UT 84043 (Hybrid) Duration: 12 months Contract Type: W2 only Pay Rate: $35.21/Hour Project Details The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Client's account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment. Responsibilities Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs Required Skills Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports Experience with SQL and Advanced Excel knowledge Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations Highly entrepreneurial and able to operate independently with minimal direction 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion