Confidential is hiring: Head of Marketing in New York City

Head of Marketing

About the Company

Promising independent event production company

Industry
Music

Type
Privately Held

Founded
2010

Employees
11-50

Categories

• Event Management
• Events
• Music
• Events and Festivals
• Entertainment & Recreation
• Live Entertainment
• Event Planning
• Music Accessories
• Performing Arts
• Athletics
• Sports
• Promoters
• Film

About the Role

The Company is seeking a Head of Marketing to join its executive leadership team. The successful candidate will be a strategic leader with a proven track record in developing and executing high-impact marketing campaigns, particularly in the live events, touring, entertainment, or festival marketing sectors. This role is pivotal in shaping and executing marketing strategies to drive the growth and brand vision of the organization, with a focus on audience growth, engagement, and revenue generation. The Head of Marketing will be responsible for building and leading a high-performing team, managing the marketing budget, and ensuring consistent brand messaging across all channels. A data-driven mindset, expertise in digital marketing, and a passion for live events and music are essential. Applicants for the Head of Marketing position at the company should have a Bachelor’s degree in a relevant field and at least 8 years of experience in marketing, with a significant portion in the live events or entertainment industry. The role requires a candidate with a strong understanding of brand management, audience segmentation, and a creative approach to storytelling. The Head of Marketing will be expected to lead the creation of integrated marketing campaigns, oversee social media strategy, and develop loyalty programs to build a dedicated community of festival attendees. Collaboration with internal and external teams, as well as the ability to mentor and develop a marketing team, are key responsibilities. The ideal candidate will be adept at using analytics and data-driven insights to optimize marketing efforts and will be instrumental in the company's expansion and the introduction of new content ventures.

Hiring Manager Title
Chief Executive Officer (CEO)

Travel Percent
Less than 10%

Functions

• Marketing