Dealership Marketing Specialist Job at FIELDS MOTORCARS ORLANDO in Orlando

Fields Motorcars of Orlando is seeing a positive team member to join our dynamic dealership to provide a luxury experience to both our internal and external customers! Our goal is to provide the best customer experience and create life-long relationships.

Being family owned and operated, our culture and standards that define our day-to-day beliefs encompass our Fields Five; Safety, Integrity, Courtesy, Presentation, Efficiency.  We have a common purpose to ensure that transparency and a collaborative environment where team members are encouraged to express their ideas with a strong belief in promoting from within the organization. 

Position Overview: We are seeking an innovative Digital Marketing, PR, and Event Planning Manager to join our team. This role is pivotal in enhancing our brand presence, engaging our audience through digital channels, managing public relations efforts, and orchestrating impactful events. The ideal candidate will have a passion for automotive marketing, exceptional organizational skills, and a creative flair for storytelling.

Key Responsibilities

Digital Marketing

• Develop and execute comprehensive digital marketing strategies across various platforms, including social media, email marketing, SEO, PPC, and content marketing.
• Manage and optimize online advertising campaigns to increase brand visibility and generate leads. • Analyze digital marketing performance metrics to drive strategy adjustments and improve ROI.
• Collaborate with the design team to create engaging digital content, including graphics, videos, and blog posts.
• Submit and maintain Co-Op. Manage content compliance.

Public Relations

• Oversee reputation management efforts to ensure the brand is portrayed positively across all channels.
• Build and maintain relationships with media contacts, industry influencers, and community partners.
• Monitor media coverage and industry trends to identify opportunities for PR initiatives and crisis management.

Event Planning

• Plan, coordinate, and execute a variety of events, including customer appreciation events, product launches, and community outreach programs.
• Manage event logistics, including venue selection, catering, entertainment, promotional materials, and staffing.
• Work closely with vendors, partners, and internal teams to ensure seamless event execution.
• Develop event marketing strategies to drive attendance and engagement, utilizing digital and traditional marketing channels.
• Manage event budgets, timelines, and post-event evaluations to ensure successful outcomes.

Qualifications, Skills, Education

• Bachelor’s degree in marketing, public Relations, communications, or a related field, 3+ years of experience in digital marketing, PR, and event planning, preferably in the automotive or related industry.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Excellent written and verbal communication skills, with a talent for storytelling and content creation.
• Proven track record of successful event planning and execution
• Ability to multitask, manage time effectively, and thrive in a fast-paced environment
• Creative thinker with a passion for innovation and continuous improvement.