Director, Product Marketing Job at ILIA, Inc. in Los Angeles

ILIA is searching for a Director of Product Marketing who will lead the brand's product strategy and partner closely with Product Development to bring new launches to life. This person will collaborate closely with the Brand Founder, Sales, Marketing and Product Development teams to help identify and drive market opportunities that are further supported by consumer insights and data.

This role is hybrid and open to candidates based in Los Angeles, CA or New York, NY.

KEY RESPONSIBILITIES:

Product Positioning

• Partner with Sales + Product Development to build strategy for new product pipeline, positioning and messaging.
• Lead internal kickoff process to gain Leadership alignment, including initial positioning, pricing recommendation, launch sizing and sampling recommendation
• Own all NPD presentations (with key information, from conception to shelf)
• Conduct research to identify key trends, consumer challenges and white space opportunities for new and existing products
• Leverage consumer insights and market trends to identify trends, customer preferences, and competitive landscape to inform product positioning, seasonal considerations, and marketing strategies
• Lead clinical trial survey strategy including the development of survey materials and testing guidelines that are compliant with global regulatory requirements
• Lead Vendor Brief Process, capturing both Founder and PD team's visions
• Partner with Education and Field teams to gather and integrate store feedback/insights into product pipeline and marketing strategies
• Continuously improve product positioning differentiation within existing offering
• Build annual sampling and set strategy program with Retail Marketing and Sales

Product Marketing | Go-To-Market

• Own quarterly product reports encompassing sales performance, sentiment, and strategic analysis
• Own new product creative kickoff, including any individual briefs (copy, gondola updates across global retailers, merchandising requirements and shade order)
• Own marketing Creative + Copy KOs, Sales KOs, and Go To Market Marketing KOs
• Own new product FAQs with input from education, PD, copy, and social teams
• Partner with Sales, Field, Operations, CX and Digital team to gain insights about product performance and track both product and brand sentiment
• Partner with Director of Brand on messaging to ensure sustained product storytelling
• Oversee PDP assets audit matrix to standardize imagery with the goal of delivering a best-in-class eComm experience and maximizing conversion
• Own and consistently manage product assortment (Master SKU List) by retailer (domestic + international) for brand across all departments
• Own Discontinuation List in partnership with Sales and Operations
• Continuously drive effectiveness of existing product SKUs, helping to create key product penetration goals and identifying opportunities for hero product franchises based on sales & customer purchase data

• 10+ years Marketing experience including 7 + years proven experience within product marketing within the beauty or personal care products space - preferably makeup
• Demonstrated ability to develop and execute successful marketing strategies including product positioning, including ingredient storytelling and product claims
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content
• Process driven with strong analytical skills and data-driven thinking to track and measure marketing effectiveness
• Highly proficient in Powerpoint, Excel, Word
• Strong passion for beauty products with a creative eye
• Ability to handle multiple tasks within a fast-paced, entrepreneurial hybrid environment with key stakeholders living across multiple time zone

What we would like to offer...

• Salary: $140,000-170,000*
• Bonus Opportunity
• Health Benefits - 100% employer-paid medical, dental & vision coverage
• Flex Time Off - No cap on personal time off and paid company holidays
• Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
• Parental Leave - Up to 18 weeks paid parental leave
• 401(k) - Save for your future with a 401(k) with a company match
• Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
• Hybrid Work Model - Find your flow, working from home or from one of our offices
• ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

*This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn't been done before