Paid Social Media Specialist Job at Wine.com in San Francisco

Must reside in CA, NY, NJ, OH, WA, TX, FL, MA, OR, CO

Job Summary

Wine.com is looking for a Paid Social Media Specialist. The Specialist will play an important role as a key member of Wine.com’s in-house paid media planning and buying team. They will set up, run, and continually optimize buys that meet and exceed media KPIs across national and regional campaigns. This will be both a collaborative and self-directed role with full responsibility for the results.

We are looking to boost our sales with paid social customer acquisitions (Tik Tok, Snap, Pinterest, Meta, Instagram) and this position will play a key collaborative role in this effort.

We are proud of what we do as a company, and we are looking for someone who loves marketing and social media in general. If that is you, we are eager to meet you!

A Day in the Life

• Develop sophisticated paid social strategies to acquire new customers.

• Launch and manage evergreen and seasonal campaigns, continually optimizing the buys in order to meet KPIs.

• Embody the team’s test & learn culture by setting up in-platform experiments including alpha and beta experiments

• Utilize offline conversion data to inform optimizations in-platform.

• Partner closely with the other members of the Digital Acquisition team to optimize across - not just within - media channels.

• Collaborate with the CRM, Product, and Engineering teams to develop first party audience strategies and deploy in-platform.

• Present data and insights to a variety of audiences in an easy-to-understand way.

• Develop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities).

What Sets You Apart

• Ability to adapt to the rapidly changing media landscape.

• Ability to learn quickly and easily adapt to a dynamic environment.

• Eager to be cross-trained in other paid media channels (paid search, programmatic, etc)

• Authentic individual with impeccable integrity whose personal and professional values are consistent with Wine.com’s mission, vision and values.

• Experience working on an in-house marketing team is a plus.

• Experience in a startup or high growth company is a plus.

• Develop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities)

Education and Experience

• Bachelor’s Degree

• 2+ years of experience buying Meta, TikTok, Snap, and Pinterest.

• 3-5 years of overall online advertising experience.

• Proficient in Microsoft Office Suite – Word, Excel, PowerPoint, Outlook.

• Experience working in other paid media channels (paid search, programmatic, etc) is a plus.

• Experience utilizing an enterprise social management platform e.g. Sprinklr or Sprout is a plus.