Digital Content Specialist Fuels Loyalty/Digital

Responsibilities:- Enable the cultivation and creation of concepts that effectively represent our brands, achieving campaign goals- Develop content and creative in support of Customer's Fuels initiatives and strategies- Build content framework for Retail Fuels business across brands and Programs (App, Loyalty, Consumer Card) with input from key stakeholders (Marketing, Sales, Sales Operations, third-party partners, etc.)- Collaborate with the Fuels and Programs managers to understand goals and objectives, initiative prioritization, and target segments for growth- Translate these strategies into creative briefs which are provided to our agencies to develop the relevant content- Work directly with creative agencies and managers to ensure content meets desired needs and objectives- Manage outside agencies and resources, including setting and managing content budgets, managing agency performance, costs, deliverables, deadlines and provides editing direction to deliver final content- Ensure alignment with Marketing priorities and compliance with Brand requirements- Collaborate with a variety of stakeholders including web specialist, email specialist, media specialist, brand specialists, and legal team to understand content needs; develops content and digital campaigns that are leveraged across all our marketing channels; and ensure compliance and timely publication- Content for development may include elements such as POP elements, web page items, infographics, social media items, videos, push notifications, campaign emails, brochures, presentations, and FAQ's- Manage marketing and content projects, results, and budgets using project management tools

Required Skills/Experience- Bachelor's degree- 8+ years of experience in print and digital marketing content and campaign development- Experience collaborating with creative agencies

Preferred Qualifications:- Experience in marketing retail fuels, convenience retailing, mobile apps, loyalty programs, and/or partnerships- Experience using creative development application- Experience with Salesforce and MPM- Deadline oriented, ability to work under tight deadlines, many moving parts- Excellent communication, teamwork, and project management skills- Adaptable and flexible, comfortable in a dynamic environment and change management

Additional considerations:- Concept, execution, production, delivery to measurement of content- Digital, Mobile App, email, social, web and print production experience- Adobe creative cloud- CX, UX and brand experience- Project management and familiar with Project management systems/tools