Bayone
Marketing Program Manager - CRM
Bayone, Pleasanton, California, United States, 94566
Job Description:The Digital Marketing team has an opening for a temporary contracted program/project manager to support the Customer Relationship Marketing (CRM) team.
DEPARTMENT: Enterprise Digital Marketing - CRM
POSITION PURPOSE:The Program Manager will support the owned channel capability work and support Loyalty and digital engagement Initiative marketing execution.
NEW INFO:Looking for someone to drive Loyalty & Digital Marketing initiatives. Help support this.Thinking thru the customer journey.Knowing what type of communications they're receiving. Campaign strategy & execution. Onboarding operational support of that.Communication management. Calendaring. Tracking.Some experience with thinking thru Marketing for a customer's full journey.Marketing from a text messaging perspective.
Key Responsibilities include, but are not limited to:• Provide marketing manager coverage on the text marketing product and execution roadmap - help launch SMS features, MMS program, work with business units and partnering CRM managers to build on the work of the owned channel strategy manager• Provide support to the marketing manager leading personalization work in the CRM team. Help partner with CDP and martech teams as well as other teams in and out of marketing to drive action against the personalization roadmap.• Drive executional excellence by supporting the marketing managers leading Retention Marketing / Digital Engagement (Innovation and Ecommerce) Managers• Briefs & Intake Forms: Writing briefs and following the process to share with creative, marketing channel partners, uploading to Sprinklr and other project and management systems, and assisting with questions regarding briefs.• Coordinating Timelines and Calendars: Ensure everything is documented in a calendar and is done on time. Ex: Scheduling deploy dates, launch calendar, work back coordination with creative and other channel teams, for large email programs intake management help with business units• Coordinating execution details across various teams & QA and Track details of execution is on brief and flag for quality: For example QA every creative / channel asset and ensure quality against brief, Review targeting details to make sure it adheres to brief, and ensuring that due dates for feedback and delivery are adhered to.• Document accomplishments and assist in creating communications on what we are activating (putting together decks on creative and tactics, etc.) as needed by marketing managers• Help own smaller campaigns and executions with business units and coordinate execution with cross functional marketing teams. Some example campaigns:• Monthly / Quarterly standard campaigns - Newsletter, Rewards reminder, Fuel Rewards• Weekly standard Campaigns - coordinate content intake for the weekly email, ensure weekly "rinse and repeat" campaigns are executed with excellence
Qualifications:• 5+ years of experience in project or program management for marketing function, executing marketing tactics spanning many marketing channels (email, mobile, site, paid social, display, organic social)• An understanding of marketing product management is highly desired
.• Marketing experience is a must. Retail / ecommerce / retention marketing experience is valued but not required.• A program manager who:o Is an expert on executing on time and with every detail accountedo Has a good enough understanding of how marketing channels to flex and run solo when needed without the marketing manager's supervisiono Is a great partner to cross functional teams and is a great communicatoro Is able to flag gaps proactively and work through solutionso Is enthusiastic about process innovation and documenting to educate and streamline how we work.o Has a bias for action and can be autonomous, drive their own projects, and influence other teams to work with you to bring your activations to market.o Can effectively communicate with experts from different backgrounds and build strong stakeholder relationships.
DEPARTMENT: Enterprise Digital Marketing - CRM
POSITION PURPOSE:The Program Manager will support the owned channel capability work and support Loyalty and digital engagement Initiative marketing execution.
NEW INFO:Looking for someone to drive Loyalty & Digital Marketing initiatives. Help support this.Thinking thru the customer journey.Knowing what type of communications they're receiving. Campaign strategy & execution. Onboarding operational support of that.Communication management. Calendaring. Tracking.Some experience with thinking thru Marketing for a customer's full journey.Marketing from a text messaging perspective.
Key Responsibilities include, but are not limited to:• Provide marketing manager coverage on the text marketing product and execution roadmap - help launch SMS features, MMS program, work with business units and partnering CRM managers to build on the work of the owned channel strategy manager• Provide support to the marketing manager leading personalization work in the CRM team. Help partner with CDP and martech teams as well as other teams in and out of marketing to drive action against the personalization roadmap.• Drive executional excellence by supporting the marketing managers leading Retention Marketing / Digital Engagement (Innovation and Ecommerce) Managers• Briefs & Intake Forms: Writing briefs and following the process to share with creative, marketing channel partners, uploading to Sprinklr and other project and management systems, and assisting with questions regarding briefs.• Coordinating Timelines and Calendars: Ensure everything is documented in a calendar and is done on time. Ex: Scheduling deploy dates, launch calendar, work back coordination with creative and other channel teams, for large email programs intake management help with business units• Coordinating execution details across various teams & QA and Track details of execution is on brief and flag for quality: For example QA every creative / channel asset and ensure quality against brief, Review targeting details to make sure it adheres to brief, and ensuring that due dates for feedback and delivery are adhered to.• Document accomplishments and assist in creating communications on what we are activating (putting together decks on creative and tactics, etc.) as needed by marketing managers• Help own smaller campaigns and executions with business units and coordinate execution with cross functional marketing teams. Some example campaigns:• Monthly / Quarterly standard campaigns - Newsletter, Rewards reminder, Fuel Rewards• Weekly standard Campaigns - coordinate content intake for the weekly email, ensure weekly "rinse and repeat" campaigns are executed with excellence
Qualifications:• 5+ years of experience in project or program management for marketing function, executing marketing tactics spanning many marketing channels (email, mobile, site, paid social, display, organic social)• An understanding of marketing product management is highly desired
.• Marketing experience is a must. Retail / ecommerce / retention marketing experience is valued but not required.• A program manager who:o Is an expert on executing on time and with every detail accountedo Has a good enough understanding of how marketing channels to flex and run solo when needed without the marketing manager's supervisiono Is a great partner to cross functional teams and is a great communicatoro Is able to flag gaps proactively and work through solutionso Is enthusiastic about process innovation and documenting to educate and streamline how we work.o Has a bias for action and can be autonomous, drive their own projects, and influence other teams to work with you to bring your activations to market.o Can effectively communicate with experts from different backgrounds and build strong stakeholder relationships.