My Psychiatrist
Marketing Manager
My Psychiatrist, Falls Church, Virginia, United States, 22042
Description
JOB DESCRIPTION
My Psychiatrist is a well-established multi-disciplinary outpatient mental health group practice. We are seeking a Full-Time marketing manager.
RESPONSIBILITIES
Develop and execute a comprehensive marketing plan that includes traditional and digital marketing strategies
Focus on B2B marketing by establishing and maintaining relationships with local healthcare clinics, other medical professionals and hospitals to increase referrals to our practice
Identify business acquisition opportunities from marketing connections, engage such business owners and develop proposals for acquisition
Create engaging and informative online content, including blog posts, social media updates, and newsletters, to promote our services and educate potential patients
Design and produce marketing materials such as brochures, flyers, and advertisements
Plan and execute marketing campaigns to drive patient growth and retention
Track and analyze the effectiveness of marketing efforts and adjust strategies as needed to maximize results
Collaborate with other departments to ensure brand consistency across all communications
Develop and execute in-person marketing campaigns, such as events, seminars, and conferences, to promote our services and build relationships with potential patients and healthcare professionals
Attend industry conferences and events to network with other healthcare professionals and promote our practice
Build and maintain relationships with local schools and universities to provide educational resources and potentially recruit staff members
Collaborate with our clinical staff to identify opportunities for outreach and education in the community, such as speaking engagements or workshops
Stay up to date on industry trends and best practices to ensure our marketing efforts are innovative and effective
QUALIFICATIONS
Bachelor's degree in marketing, communications, or business preferred
Minimum of 2-5 years of experience in marketing, preferably in healthcare or a related field
Strong communication and interpersonal skills, with the ability to establish and maintain relationships with healthcare professionals and patients
Excellent writing skills with experience creating content for various channels and platforms
Proven ability to develop and execute successful marketing campaigns
Proficiency in digital marketing tools and platforms such as Google Analytics, social media advertising, and email marketing software
Strong project management skills and ability to prioritize tasks and meet deadlines
BENEFITS
Full-time salaried position with highly competitive pay
Paid time off, paid holidays, paid bereavement leave
Health, Dental and Vision insurance
Employer paid Long Term, Short Term Disability and Life Insurance
401k with 100% employer matching
Position Requirements
About the Organization
JOB DESCRIPTION
My Psychiatrist is a well-established multi-disciplinary outpatient mental health group practice. We are seeking a Full-Time marketing manager.
RESPONSIBILITIES
Develop and execute a comprehensive marketing plan that includes traditional and digital marketing strategies
Focus on B2B marketing by establishing and maintaining relationships with local healthcare clinics, other medical professionals and hospitals to increase referrals to our practice
Identify business acquisition opportunities from marketing connections, engage such business owners and develop proposals for acquisition
Create engaging and informative online content, including blog posts, social media updates, and newsletters, to promote our services and educate potential patients
Design and produce marketing materials such as brochures, flyers, and advertisements
Plan and execute marketing campaigns to drive patient growth and retention
Track and analyze the effectiveness of marketing efforts and adjust strategies as needed to maximize results
Collaborate with other departments to ensure brand consistency across all communications
Develop and execute in-person marketing campaigns, such as events, seminars, and conferences, to promote our services and build relationships with potential patients and healthcare professionals
Attend industry conferences and events to network with other healthcare professionals and promote our practice
Build and maintain relationships with local schools and universities to provide educational resources and potentially recruit staff members
Collaborate with our clinical staff to identify opportunities for outreach and education in the community, such as speaking engagements or workshops
Stay up to date on industry trends and best practices to ensure our marketing efforts are innovative and effective
QUALIFICATIONS
Bachelor's degree in marketing, communications, or business preferred
Minimum of 2-5 years of experience in marketing, preferably in healthcare or a related field
Strong communication and interpersonal skills, with the ability to establish and maintain relationships with healthcare professionals and patients
Excellent writing skills with experience creating content for various channels and platforms
Proven ability to develop and execute successful marketing campaigns
Proficiency in digital marketing tools and platforms such as Google Analytics, social media advertising, and email marketing software
Strong project management skills and ability to prioritize tasks and meet deadlines
BENEFITS
Full-time salaried position with highly competitive pay
Paid time off, paid holidays, paid bereavement leave
Health, Dental and Vision insurance
Employer paid Long Term, Short Term Disability and Life Insurance
401k with 100% employer matching
Position Requirements
About the Organization