Marketing Coordinator

MKTG COORDINATOR SUMMARY: The hourly Marketing Coordinator will work closely with the Fourth Street Live! Marketing and Events Production team. Gain insight into the marketing field while simultaneously getting the valuable event and promotions experience in a fun, upbeat environment.

ACCOUNTABILITIES:

· Create and implement social media content/campaigns across social platforms.

· Assist with the creation of social content calendars on a weekly and monthly basis.

· Monitor analytics to identify viable ideas and areas to optimize social media.

· Provide support to the marketing team at events including social media coverage & event operations.

· Provide customer service support through social media listening.

· Research new digital trends for implementation at Fourth Street Live!

· Assist in keeping up-to-date digital influencer and media lists.

· Help maintain photo and video library.

· Assist in layered, compelling events inside the Fourth Street Live! District including but not limited to concerts, family fun days, festivals, and more. Responsibilities include but are not limited to:

o Assist in coordinating event logistics pre-and-post event.

o Registration and attendee tracking

o Promotional materials

o Social media coverage

o Vendor registration

o Pre- and post-event evaluations

· Assist in coordinating materials with event sponsors and partners to ensure partnership requirements are met.

· Distribute marketing collateral and help promote events throughout the district and Louisville area.

REQUIREMENTS:

· Available to work a 25 – 40 hours per week.

· Available to work flexible hours including holidays, weekends, and evenings (depending on the schedule of events).

· Proficient knowledge of Microsoft Office, Adobe Photoshop and Illustrator a plus.

· Experience with media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, LinkedIn, etc.

· Must have good communication skills and work well in a team setting or independently.

· Ability to work well under deadlines and perform multiple tasks effectively and concurrently with a strong attention to detail

· Must be self-motivated, passionate, inventive, and energetic.

· Must be organized, independent and be able to multitask.

· Experience in hospitality and / or entertainment a plus.